Role
The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy.
This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.
Key Responsibilities
- Handle all brand campaign across all business units and services. Brand Reputation as a whole. This person will execute a multichannel brand campaign. A whole new brand is being pushed out after years of the older brand.
- They will create work with media, internal, materials for US related brands.
- This person will manage timelines, agency assets for this, internal partnering of paid, earned, and owned media for this work.
- Execution of actions & operations is the work. It is not building brand or material or being the market campaign designer. Campaign intake and alignment. Help determine end scope channels, what agencies and responsibilities of each, and set that for the manager.
- Plot clear timelines across these actions.
- Project management work will be using air table.
Basic Qualifications
- Minimum High School Diploma or GED
Required Skills & Tools
- Experience executing a multichannel brand campaign.
- Strong experience managing timelines, people, and future events in marketing projects.
- Very strong with PowerPoint at Expert Level.
Scope of Work
Channels included
- Paid brand media
- Email marketing for brand campaign execution
- Social media for brand campaign execution
- Brand paid media “surround sound” in support of partnership events (when applicable)
- Some copywriting may be required
Channels explicitly excluded
- Public Relations (PR)
- Government Relations (GR)
- Direct ownership or management of partnerships
- Creative strategy or design
- Media strategy or budget-setting
Program & Timeline Management
- Co-develop, own, and maintain the master 2026 campaign execution timeline in Air table
- Translate approved campaign strategy into clearly defined workstreams, milestones, and deliverables
- Track dependencies across paid media, email, social, and demand generation teams
- Identify execution risks and escalate issues to the Brand Campaign Manager with recommended mitigation options
Agency and Publisher Coordination
- Act as the day-to-day execution contact for paid media agencies and Tier 1 and Tier 2 media publishers
- Coordinate media plan inputs, asset specifications, trafficking deadlines, and launch readiness
- Ensure creative assets meet publisher requirements and brand standards prior to submission
- Consolidate internal feedback and manage agency revision cycles
- Approval Authority: This role coordinates approvals only. Final approvals and agency pushback are handled in partnership with the Brand Campaign Manager and NAM Marketing leadership.
Internal Stakeholder Coordination
- Coordinate with internal segment marketing teams to align execution timelines and priorities
- Partner with demand generation teams to ensure proper integration of brand paid media, email, and social media
- Support weekly and/or biweekly working meetings with demand generation partners focused on execution status and upcoming deliverables
Short-term Deliverables
The deliverables for the role in the first 30-60 days include the following:
Campaign Intake & Alignment:
- Completed brand campaign intake summary documenting:
- In-scope channels (paid, owned, earned, shared)
- Key stakeholders (internal and external)
- Agency roles & responsibilities
- Confirmed roles, responsibilities, and approval paths documented in Airtable
Airtable Setup & Governance:
- Fully built Brand Campaign workspace in Airtable including:
- Channel-specific workstreams
- Task templates aligned to paid, earned, owned, and shared execution
- Approval workflows and due dates
- Documented Airtable operating norms including:
- Status updates
- Task ownership
- SLA expectations
Master Execution Timeline:
- Complete the master campaign execution timeline covering:
- Paid media launches and flight dates
- Email and social execution windows
- Priority Brand Moments, including C-level events
- Key asset delivery and trafficking deadlines
Tier 1 and Tier 2 Media Program Organization:
1. Documented agency and publisher contact list for each program
2. Confirmed asset specifications, submission timelines, and trafficking requirements by channel
3. Established weekly working cadence with demand generation paid media partner, external agency, and publishers as applicable
Reporting & Communication:
1. Weekly execution statue report template finalized and in use
2. First 4-8 weekly status reports delivered covering:
- Timeline progress
- Risks and blockers
- Upcoming milestones
- Spend vs. Plan highlights
3. Centralized campaign documentation repository established in Teams group
4. PPT Slide development
Risk & Readiness Assessment:
- Initial execution risk assessment completed including:
- Timeline risks
- Resourcing or agency dependencies
- Approval bottlenecks
- Documented mitigation recommendations shared with the Brand Campaign Manager
