Role

The Brand Marketing Specialist is responsible for the operational coordination and execution of the 2026 Brand Campaign in the U.S. This role supports the Brand Campaign Manager by managing timelines, agencies, and internal partners to ensure paid, earned, owned, and shared media components of the campaign are delivered on time, on budget, and in alignment with the approved brand strategy.

This role is execution-focused and does not include strategy development, creative concepting, or final approval authority.

Key Responsibilities

Handle all brand campaign across all business units and services. Brand Reputation as a whole. This person will execute a multichannel brand campaign. A whole new brand is being pushed out after years of the older brand.
They will create work with media, internal, materials for US related brands.
This person will manage timelines, agency assets for this, internal partnering of paid, earned, and owned media for this work.
Execution of actions & operations is the work. It is not building brand or material or being the market campaign designer. Campaign intake and alignment. Help determine end scope channels, what agencies and responsibilities of each, and set that for the manager.
Plot clear timelines across these actions.
Project management work will be using air table.

Basic Qualifications

Minimum High School Diploma or GED

Required Skills & Tools

Experience executing a multichannel brand campaign.
Strong experience managing timelines, people, and future events in marketing projects.
Very strong with PowerPoint at Expert Level.

Scope of Work

Channels included

Paid brand media
Email marketing for brand campaign execution
Social media for brand campaign execution
Brand paid media “surround sound” in support of partnership events (when applicable)
Some copywriting may be required

Channels explicitly excluded

Public Relations (PR)
Government Relations (GR)
Direct ownership or management of partnerships
Creative strategy or design
Media strategy or budget-setting

Program & Timeline Management

Co-develop, own, and maintain the master 2026 campaign execution timeline in Air table
Translate approved campaign strategy into clearly defined workstreams, milestones, and deliverables
Track dependencies across paid media, email, social, and demand generation teams
Identify execution risks and escalate issues to the Brand Campaign Manager with recommended mitigation options

Agency and Publisher Coordination

Act as the day-to-day execution contact for paid media agencies and Tier 1 and Tier 2 media publishers
Coordinate media plan inputs, asset specifications, trafficking deadlines, and launch readiness
Ensure creative assets meet publisher requirements and brand standards prior to submission
Consolidate internal feedback and manage agency revision cycles
Approval Authority: This role coordinates approvals only. Final approvals and agency pushback are handled in partnership with the Brand Campaign Manager and NAM Marketing leadership.

Internal Stakeholder Coordination

Coordinate with internal segment marketing teams to align execution timelines and priorities
Partner with demand generation teams to ensure proper integration of brand paid media, email, and social media
Support weekly and/or biweekly working meetings with demand generation partners focused on execution status and upcoming deliverables

Short-term Deliverables

The deliverables for the role in the first 30-60 days include the following:

Campaign Intake & Alignment:

Completed brand campaign intake summary documenting:

In-scope channels (paid, owned, earned, shared)
Key stakeholders (internal and external)
Agency roles & responsibilities

Confirmed roles, responsibilities, and approval paths documented in Airtable

Airtable Setup & Governance:

Fully built Brand Campaign workspace in Airtable including:

Channel-specific workstreams
Task templates aligned to paid, earned, owned, and shared execution
Approval workflows and due dates

Documented Airtable operating norms including:

Status updates
Task ownership
SLA expectations

Master Execution Timeline:

Complete the master campaign execution timeline covering:

Paid media launches and flight dates
Email and social execution windows
Priority Brand Moments, including C-level events
Key asset delivery and trafficking deadlines

Tier 1 and Tier 2 Media Program Organization:

1. Documented agency and publisher contact list for each program

2. Confirmed asset specifications, submission timelines, and trafficking requirements by channel

3. Established weekly working cadence with demand generation paid media partner, external agency, and publishers as applicable

Reporting & Communication:

1. Weekly execution statue report template finalized and in use

2. First 4-8 weekly status reports delivered covering:

Timeline progress
Risks and blockers
Upcoming milestones
Spend vs. Plan highlights

3. Centralized campaign documentation repository established in Teams group

4. PPT Slide development

Risk & Readiness Assessment:

Initial execution risk assessment completed including:

Timeline risks
Resourcing or agency dependencies
Approval bottlenecks

Documented mitigation recommendations shared with the Brand Campaign Manager

SGS Consulting

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Brand Marketing Specialist