Job Description
About Health Loft
Health Loft is a nationwide telehealth nutrition practice helping patients access insurance-covered nutrition care with registered dietitians across the United States. We are focused on making high-quality nutritional care more accessible and building a best-in-class patient experience from first click through ongoing care.
We are looking for a Senior Performance Marketing Manager with B2C experience to help lead and improve our digital growth efforts. This person will play a hands-on role across paid search, paid social, SEO, conversion rate optimization, lifecycle/reactivation initiatives, and reporting/attribution improvements.
This is a high-impact role for someone who combines strong paid media execution with solid funnel and CRO instincts. You should be highly analytical, comfortable working cross-functionally, and excited to help scale a fast-growing healthcare business.
Compensation$45,000–$60,000 USD base, depending on experience, plus performance-based bonus opportunity.
What You’ll Own
- Take a hands-on role in managing and improving paid media performance across paid search (Google, Bing, etc.) and paid social (Meta, etc.)
- Support creative strategy and testing by identifying new angles, coordinating creative needs, and helping improve performance through faster iteration
- Identify opportunities to improve conversion rates across the booking funnel
- Collaborate with development and data analytics team members to define reporting needs, improve attribution, and support testing
What Success Looks Like
- Growth in booked appointments from digital channels
- Higher funnel conversion rates and lower customer acquisition costs
- Increased diversification of channel mix
- Stronger lifecycle/reactivation performance
- Clearer reporting and attribution across the funnel
What We’re Looking For
Required Experience
- 6+ years of experience in growth marketing, performance marketing, digital marketing, or related roles
- Experience driving performance across multiple digital channels
- Strong hands-on experience with paid social, especially Meta
- Strong working knowledge of paid search, especially Google Ads
- Meaningful experience with conversion rate optimization and funnel analysis
- Experience working closely with analytics or BI resources to define reporting and make data-informed decisions
- Experience managing budgets and making channel allocation decisions
- Experience managing small teams and working with cross-functional teams
Required Skills
- Strong analytical thinking with the ability to interpret performance and identify bottlenecks
- Ability to diagnose whether a problem is channel-related, funnel-related, tracking-related, or operational
- Strong understanding of CAC, conversion rate, LTV, payback, and source quality
- Ability to develop testing plans and prioritize experiments based on likely business impact
- Strong communication and project ownership
- Professional proficiency in English, both written and spoken, is required
Nice to Have
- Experience in healthcare, telehealth, healthtech, or another trust-based consumer service business
- Experience with multi-step lead generation or booking funnels
- Experience with lifecycle marketing, reactivation, CRM, or retention-focused campaigns
- Experience with marketplace-style businesses or matching funnels
Who You Are
- You think like an owner and care about business outcomes
- You are comfortable going deep into the details while still thinking strategically
- You are highly organized and know how to prioritize what matters most
- You are curious, analytical, and constantly looking for growth opportunities
- You are comfortable working in a fast-moving environment with imperfect information
- You are excited by a role that combines hands-on execution with broader digital growth initiatives
Why This Role Matters
This role will directly shape how Health Loft grows. You will help improve paid media performance, strengthen funnel conversion, support lifecycle and reactivation opportunities, build better reporting, and help create a more scalable digital growth engine. This is an opportunity to play a major role in the next stage of growth for a mission-driven healthcare company.
Job Type: Full-time
Work Location: Remote
