Job Description

About Health Loft
Health Loft is a nationwide telehealth nutrition practice helping patients access insurance-covered nutrition care with registered dietitians across the United States. We are focused on making high-quality nutritional care more accessible and building a best-in-class patient experience from first click through ongoing care.

We are looking for a Senior Performance Marketing Manager with B2C experience to help lead and improve our digital growth efforts. This person will play a hands-on role across paid search, paid social, SEO, conversion rate optimization, lifecycle/reactivation initiatives, and reporting/attribution improvements.

This is a high-impact role for someone who combines strong paid media execution with solid funnel and CRO instincts. You should be highly analytical, comfortable working cross-functionally, and excited to help scale a fast-growing healthcare business.

Compensation$45,000–$60,000 USD base, depending on experience, plus performance-based bonus opportunity.

What You’ll Own

Take a hands-on role in managing and improving paid media performance across paid search (Google, Bing, etc.) and paid social (Meta, etc.)
Support creative strategy and testing by identifying new angles, coordinating creative needs, and helping improve performance through faster iteration
Identify opportunities to improve conversion rates across the booking funnel
Collaborate with development and data analytics team members to define reporting needs, improve attribution, and support testing

What Success Looks Like

Growth in booked appointments from digital channels
Higher funnel conversion rates and lower customer acquisition costs
Increased diversification of channel mix
Stronger lifecycle/reactivation performance
Clearer reporting and attribution across the funnel

What We’re Looking For

Required Experience

6+ years of experience in growth marketing, performance marketing, digital marketing, or related roles
Experience driving performance across multiple digital channels
Strong hands-on experience with paid social, especially Meta
Strong working knowledge of paid search, especially Google Ads
Meaningful experience with conversion rate optimization and funnel analysis
Experience working closely with analytics or BI resources to define reporting and make data-informed decisions
Experience managing budgets and making channel allocation decisions
Experience managing small teams and working with cross-functional teams

Required Skills

Strong analytical thinking with the ability to interpret performance and identify bottlenecks
Ability to diagnose whether a problem is channel-related, funnel-related, tracking-related, or operational
Strong understanding of CAC, conversion rate, LTV, payback, and source quality
Ability to develop testing plans and prioritize experiments based on likely business impact
Strong communication and project ownership
Professional proficiency in English, both written and spoken, is required

Nice to Have

Experience in healthcare, telehealth, healthtech, or another trust-based consumer service business
Experience with multi-step lead generation or booking funnels
Experience with lifecycle marketing, reactivation, CRM, or retention-focused campaigns
Experience with marketplace-style businesses or matching funnels

Who You Are

You think like an owner and care about business outcomes
You are comfortable going deep into the details while still thinking strategically
You are highly organized and know how to prioritize what matters most
You are curious, analytical, and constantly looking for growth opportunities
You are comfortable working in a fast-moving environment with imperfect information
You are excited by a role that combines hands-on execution with broader digital growth initiatives

Why This Role Matters

This role will directly shape how Health Loft grows. You will help improve paid media performance, strengthen funnel conversion, support lifecycle and reactivation opportunities, build better reporting, and help create a more scalable digital growth engine. This is an opportunity to play a major role in the next stage of growth for a mission-driven healthcare company.

Job Type: Full-time

Work Location: Remote

Health Loft

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