About Pabst
Nearly two centuries in, Pabst is still rewriting the playbook. We’re the team behind some of America’s most recognizable beer brands – driven by creativity, grit, and a passion for what’s next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.
The Role
We're looking for a Pabst Brand Director in Los Angeles who will be responsible for leading the total brand vision while ensuring strong execution across the consumer and retail marketing experience for the Pabst branded portfolio, including Pabst Blue Ribbon, Pabst Light, and Pabst innovation products.
This role requires a highly collaborative and execution-minded leader who can guide long-term brand strategy while helping shape how the brands show up every day across retail, partnerships, digital platforms, and consumer-facing experiences.
We are looking for someone who understands how modern brands operate in the real world. Someone who can move comfortably between creative development, business strategy, content direction, retail execution, forecasting, partnerships, and organizational leadership without losing sight of the consumer experience.
This is a leadership role with meaningful influence on the future direction of one of America’s most iconic beer brands.
Why You'll Love It Here
Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition.
This is a role for someone who enjoys building thoughtful programs, solving complex business challenges, shaping modern brand identity, and helping define how an iconic American brand evolves for the next generation of consumers. It’s also for someone who likes to have fun and is ready to be bold and think outside the box.
- Flexibility: Work that fits your life – with a remote schedule, unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
- Great Benefits: Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
- Great People: A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.
What You'll Do
- Lead annual strategic planning, developing a 3-year Strategic Priority Plan, annual execution plans, and corresponding marketing budgets
- Build and execute integrated marketing programs including agency management, partnership development, creative briefing, creative development, and go-to-market planning
- Help shape how the brand shows up across digital platforms by guiding social presence, creator relationships, content direction, and audience engagement in ways that feel culturally aware, consistent, and true to the brand identity
- Partner closely with internal teams and external collaborators to develop content, and brand moments that strengthen consumer connection and extend the reach of national programs beyond retail
- Lead brand partnerships, collaborators, advocates, and cultural programs while identifying opportunities that keep the brand connected to modern culture in authentic ways
- Maintain an active understanding of emerging platforms, creative communities, and shifts in consumer behavior to ensure the brand remains visible, relevant, and part of the conversation without forcing its way into it
- Oversee DSMP strategy (Distribution, Shelving, Merchandising, Pricing) to identify growth opportunities and improve in-market performance
- Own annual forecasting, brand P&L management, and overall business performance while translating insights into actionable recommendations for sales leadership
- Develop a deep understanding of local markets, consumers, retailers, and wholesalers to create more effective retail and marketing programs
- Build strong relationships with wholesalers and retail partners to strengthen brand presence and share of mind across the three-tier system
- Lead and develop team members through coaching, feedback, and career development
- Partner cross-functionally with Sales, Operations, Finance, and executive leadership to drive alignment and execution across the business
What You'll Bring
- Strong brand instincts paired with operational discipline
- An understanding of how modern culture, retail, digital behavior, and consumer expectations intersect
- The ability to turn consumer insights into clear business and marketing strategies
- Strong communication and presentation skills with the ability to influence internal and external stakeholders
- Financial and analytical acumen, including experience managing brand P&Ls and forecasting
- Comfort operating in a fast-moving environment with multiple priorities and stakeholders
- Experience managing agencies, partnerships, creative collaborators, and content development processes
- A collaborative mindset with experience working cross-functionally across Sales, Finance, and Operations
- 5–8 years of experience in CPG marketing or brand management; beverage/alcohol industry experience preferred but not required
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Proficiency in Microsoft Office Suite, Smartsheet, and major social media platforms
Additional Details
The salary range for this role is $150,000 - $170,000 based on experience. This role is based in Los Angeles, with flexibility for mobile work depending on launches, cultural moments, and partner needs.
Think you’d be a great fit? Let’s talk.
