Company Description
Orena Fragrances specializes in crafting scented body care inspired by designer and luxury fragrances. Our mission is to bring high-quality, luxurious scents to everyone at an accessible price point.
We’re looking for someone who can create content, come up with strong content ideas, and design visuals that promote our products while keeping our community engaged. This role is about keeping Orena top of mind at all times through consistent, relevant, and high-performing content. You should be quick, tapped into trends, and able to create content that resonates with culture in real time.
What You'll Be Doing
- Create and execute content across TikTok and Instagram (primarily short-form video)
- Develop engaging concepts, hooks, and content ideas that capture attention quickly
- Film, edit, and produce content (or direct UGC creators when needed)
- Identify trends and translate them into content that aligns with the brand
- Continuously test and iterate content based on performance
- Collaborate with the team on launches, campaigns, and product drops
- Repurpose content across formats to maximize reach
Campaign & Launch Content
• Coordinate social media content around product launches, sales, and campaigns
• Plan supporting content for holidays, seasonal moments, and relevant cultural events
• Stay ahead of key moments such as Women’s Day, Fragrance Day, Mental Health Awareness campaigns, and other culturally relevant dates
Trend Monitoring & Cultural Relevance
• Stay up to date with TikTok and Instagram trends, sounds, and formats
• Translate relevant trends into content ideas that align with the brand
• Identify opportunities to participate in cultural moments and trending conversations
Social Activations
• Plan and execute social media giveaways and engagement initiatives
• Develop interactive content formats such as polls, questions, and story features
• Create opportunities that encourage customers to share and talk about the brand
Graphic & Content Ideation
• Conceptualize ideas for social graphics and content series
• Write captions and hooks that drive engagement
• Brief internal or external designers on graphic content needs
Creative Strategy & Content Ideation
A major part of this role is creative ideation. You will be responsible for continuously developing new ideas for content that educate, entertain, and engage our audience while strengthening the sense of community around the brand.
This includes:
• Developing original content ideas for social media graphics, videos, and posts
• Creating engaging educational content about fragrance, scent layering, and our products
• Conceptualizing interactive content that encourages audience participation and conversation
• Brainstorming new recurring content series that keep our audience excited and engaged
• Identifying opportunities for viral or trend-driven content
• Translating brand messaging into creative social media formats
• Collaborating with our design and marketing team to bring content ideas to life
The ideal candidate is extremely creative, deeply understands social media culture, and is constantly thinking about new ways to make the brand interesting, engaging, and talked about online.
Requirements
• 3+ years managing social media for a DTC brand (beauty or fragrance industry preferred)
• Strong experience with beauty, fragrance, or lifestyle brands
• Deep understanding of TikTok and Instagram algorithms and trends
• Proven ability to grow social media accounts organically
• Experience managing content calendars and planning campaigns
• Strong creative instincts and understanding of viral content formats
• Excellent copywriting skills for captions and hooks
• Strong organizational and communication skills
Compensation
This is a full-time salaried position.
Salary Range: $70,000 to $100,000 per year, depending on experience.
Monthly healthcare stipend
Performance bonus opportunities based on growth and campaign performance
How to Apply
Please submit your application along with the following:
• Links to social media accounts you’ve managed (TikTok, Instagram, etc.) and the timeframe you managed them
• Examples of content or campaigns you’ve created or helped produce (videos, graphics, campaigns, or posts)
• A brief explanation of how you would grow a beauty or fragrance brand on social media today
• If available, metrics or results from accounts you’ve worked on (follower growth, viral posts, engagement rates, etc.)
Optional but encouraged:
• Share 1–3 content ideas you would create for Orena Fragrances to drive engagement or growth on social media.
