Title: Financial Controller
Company: Rosabella
Salary: $130-160k
Location: Remote (Team based in NYC)
Structure: Full time Contract or Full Time Hire
About the RoleRosabella is one of the fastest growing DTC health and wellness supplement brands operating across DTC, Amazon, and TikTok Shop, hitting a 9-figure run rate in 18 months. Rosabella has grown fast. Now we need someone to own and clean up the finance function. This is a hands on controller role for an operator who wants full ownership of accounting, cash flow, and financial reporting in a high growth environment.
You will take ownership of the day to day finance engine and bring structure, accuracy, and clarity to a fast moving business. This role works directly with the founders and a fractional CFO and is responsible for building clean reporting, improving margins visibility, and tightening financial systems and processes as the company continues to scale.
Key Responsibilities• Weekly and monthly P&L, balance sheet, and cash reporting
• Margin analysis by offer, SKU, and channel
• Channel level P&Ls for Amazon, DTC, and TikTok Shop
• 13 week cash flow forecasting and cash management
• Month end close and account reconciliations
• Inventory, COGS, and payment processor reconciliation
• Accounts payable including suppliers, creators, agencies, and vendors
• Invoice review for accuracy across vendors and sales tax filings
• Sales tax compliance and coordination with external tax partners
• Process improvement, automation, and documentation over time
Experience and Qualifications• 4 to 6 years of accounting or controller experience
• Background in CPG or ecommerce
• Strong GAAP and inventory accounting knowledge
• Experience with Shopify, Amazon Seller Central, and ideally TikTok Shop
• Highly detail oriented, proactive, and self sufficient
• Comfortable operating in fast moving, flat organizations
• Excited to bring order, clarity, and rigor to a scaling company
Ideal Candidate Profile- Comfortable working in an on-call Start up environment
- Comfortable with Day to Day execution, and long term strategic planning
- Obsessed with accuracy, efficiency, and structure
- Highly detail-oriented with strong judgment
- Calm under pressure and decisive when tradeoffs are required
- Bias toward action, speed and ownership over delegation and coordination
- Pragmatic, not theoretical
Tools we Use- Excel, Google Sheets, QuickBooks, Ramp (or other payments software)
What We Offer- Direct ownership over the finance function of a fast-scaling multi-channel business
- the ability to shape how financial reporting and decision making work across the business
- Close partnership with founders who value operational excellence and speed
- High trust, high autonomy, and clear accountability
- Competitive compensation aligned with impact and experience
- Long-term growth opportunity as Rosabella continues to expand its product portfolio and channels
