Chief Marketing Officer (CMO)
Location: Remote (U.S.-based preferred)
Compensation: Equity-based executive role with salary to follow post-funding
Industry: Sports, Entertainment, Live Events, Media, Creator Economy
About Us
Critical Sports and Entertainment (CSE) is a fast-growing, multi-division company operating across sports, entertainment, media, and large-scale live events. Our platform brings together multiple management divisions and a rapidly expanding portfolio of event companies, creating one of the most diverse ecosystems in the industry.
CSE represents more than 70 athletes and creators across combat sports, basketball, football, wrestling, NIL, music, and talent. We collaborate with a network of 18+ former professional athletes and industry advisors, and our event portfolio includes a combat sports promotion, semi-professional basketball franchises, a national basketball combine, a national wrestling tournament series, and an in-house entertainment wrestling program.
With events currently drawing 800+ attendees and scaling toward 2,500–4,000+ attendees in 2026, CSE is entering a major expansion phase supported by an active raise. We are now hiring a Chief Marketing Officer to elevate the brand, drive audience growth, and unify marketing across the entire ecosystem.
The Role
The Chief Marketing Officer (CMO) will lead the overarching marketing vision and brand strategy for CSE. This executive will shape the creative identity, cultural relevance, fan engagement strategy, and national positioning across sports, entertainment, and media.
You will oversee all marketing functions across athlete representation, live events, digital media, NIL partnerships, creator initiatives, and new venture launches. This role requires a marketing leader who understands how modern brands are built, how fans behave, and how to scale multi-vertical marketing systems.
This is an equity-first executive role with meaningful long-term upside.
What You’ll Do
- Define and execute CSE’s company-wide marketing and brand strategy
- Oversee brand, digital, social, creative, PR, media, and content development teams
- Develop a unified marketing architecture across all management divisions and event companies
- Lead national campaigns for events scaling from 800–4,000+ attendees
- Build fan acquisition, retention, and engagement systems across sports and entertainment audiences
- Oversee creative direction, brand identity, and messaging frameworks
- Lead digital growth, paid media, influencer strategy, and performance marketing
- Partner with the CEO, CRO, and executives across divisions on strategic initiatives
- Build relationships with brands, agencies, media partners, and distribution networks
- Create marketing pipelines connecting athlete IP, event franchises, and cultural storytelling
- Manage senior marketing personnel, including the President of Marketing and departmental leads
- Use analytics to drive decisions around growth, conversion, and brand expansion
Ideal Background
- 15–25+ years in senior marketing leadership roles
- Experience as CMO, SVP/VP of Marketing, or President of Marketing at a major sports, entertainment, media, or lifestyle brand
- Proven ability to scale brands on a national or international stage
- Deep expertise in brand architecture and multi-brand ecosystems
- Strong understanding of youth culture, digital communities, creators, and sports/entertainment fandom
- Experience overseeing large, multidisciplinary marketing teams
- Ability to operate in a fast-paced, high-growth, equity-first environment
- Exceptional communication, leadership, and strategic storytelling skills
Why Join CSE
As Chief Marketing Officer, you will define the voice, identity, and marketing future of one of the most ambitious sports and entertainment companies in the country. You will lead national campaigns, multi-vertical brand systems, and marketing strategies across athlete representation, live sports properties, and cultural content.
You’ll collaborate closely with the C-suite, major partners, and high-profile advisors while architecting the marketing engine fueling CSE’s national expansion. This role offers enormous creative freedom, strategic influence, and long-term upside at a pivotal moment in our company’s growth.
If you’re a visionary marketing leader ready to build at the intersection of sports, entertainment, and culture, we’d love to connect.
