About Lantern
Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.
About You:
- You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
- INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
- You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
- You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
- Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
- You thrive in a Team Environment. Collaboration is key in innovation and creating change.
These pillars of
LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this
LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.
If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.
Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.
Senior Member Marketing Manager
Lantern is seeking a Sr. Member Marketing Manager who is responsible for developing and executing engagement strategies that directly impact member awareness, engagement and retention for assigned book of business (BoB) in the Strategic account client tier. This role requires a deep understanding of client needs, the ability to translate these into actionable marketing plans, and the expertise to execute and optimize campaigns that enhance member satisfaction and retention.
Location: Remote | USA | Travel Required
Responsibilities:
- Continually evaluate member engagement across your assigned BoB and collaborate with client success managers to understand client needs, creating tailored marketing strategies that support client objectives and boost member engagement.
- Develop custom marketing strategies for priority clients who are not meeting engagement goals, coordinating with Brand and Content teams to produce necessary marketing materials.
- Work closely with the client success team to align on goals, ensure effective execution of marketing strategies, and coordinate member events, including the delivery of event kits and attending events when necessary.
- During client implementation, meet with clients to understand member demographics and communication preferences, and design and deploy a marketing launch strategy to increase member awareness.
- Serve as a subject matter expert, available to meet with clients to present annual engagement strategies and targeted marketing programs when needed.
- Ensure campaign approvals are accurately recorded in Salesforce and collaborate with the marketing operations and targeted marketing teams to successfully deploy campaigns.
- Provide client success managers with the necessary resources from the employer playbook and communications library, offering training when appropriate to ensure effective client engagement.
- Monitor and report on campaign performance, using data-driven insights to make adjustments and optimize outcomes.
- Act as the primary marketing liaison for assigned clients, building strong relationships and gaining a deep understanding of their unique needs and objectives.
Requirements:
- Bachelor's degree or higher required.
- 7-10 years of experience in marketing or communications.
- 5-7 years of experience in the healthcare industry preferred.
- Experience in campaign development required.
- Experience in content writing preferred.
- Experience in a leadership/mentorship role preferred.
- Experience in start-up environments is preferred.
- Proficiency in Microsoft Office and Adobe Suite.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Exceptional project management skills with experience in leading large, complex initiatives.
- No certifications or licenses required.
- Ability to manage multiple priorities and sit for long periods of time.
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short & Long Term Disability
- Life Insurance
- 401k with company match
- Paid Time Off
- Paid Parental Leave
Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
