We hire motivated, talented people and set them up to succeed. We want to see you grow and we want you to grow our impact. We provide the resources, encouragement, and culture that supports collaborative learning and teamwork. Join OneDay and leave your mark on thousands.
Experience in a start-up or SaaS company is preferred.
As OneDay’s Growth Marketing Manager, you’ll play a critical role in expanding our customer base, driving revenue, and enhancing our brand’s market presence. You’ll spearhead demand generation, optimize digital marketing channels, develop targeted marketing programs and leverage data to make impactful decisions and increase conversion rates.
Responsibilities
- Market Understanding: Using market research tools and working closely with Sales and Product, gain an understanding of current customer behavior while also identifying new industry opportunities, gaining an understanding of segments and their pain points and journeys developing personas and ICPs for future outreach.
- Growth Strategy & Planning: Develop and implement a comprehensive growth marketing and go-to-market strategy to achieve revenue and pipeline objectives.
- Demand Generation: Lead end-to-end demand generation activities, including inbound and outbound campaigns, email marketing, customer partnerships and programs, and paid media, focused on increasing lead quality and conversion rates for the pipeline.
- Performance Marketing: Manage and optimize campaigns across Google Ads, paid social, LinkedIn, and other channels to maximize ROI, enhance brand visibility, and drive lead acquisition and revenue.
- Data-Driven Decision Making: Use HubSpot, Google Analytics to monitor website and landing page activity, email marketing, campaign performance, extract actionable insights, and refine marketing strategies for continuous growth.
- Customer Lifecycle Marketing: Develop and execute marketing programs that increase customer engagement, and retention
- Growth Experimentation: Design and run A/B tests and growth experiments to uncover new marketing opportunities and channels, optimize conversion rates, and drive continuous learning and improvement.
- SEO & SEM Management: Oversee SEO and SEM strategies to increase organic and paid search visibility, delivering quality traffic and qualified leads.
- Brand Positioning & Awareness: Strengthen OneDay’s brand, ensuring consistent brand messaging and recognition across all channels.
- HubSpot Marketing & Automation: Lead HubSpot marketing activities, including campaign creation, lead nurturing, and automation workflows, ensuring a seamless marketing funnel and accurate reporting.
Key Skills & Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree is a plus, but not required.
- B2B Marketing Experience: Proven track record in B2B growth marketing with a focus on demand generation, paid media, and marketing automation.
- Technical Expertise: Advanced proficiency with HubSpot, WordPress, and Google Analytics. Familiarity with API integrations and data flow between systems is a strong advantage.
- Data-Driven Approach: Strong analytical mindset with the ability to use data to drive decisions, track KPIs, and make improvements across campaigns.
- Revenue Operations Insight: Experience working within revenue operations to align marketing and sales initiatives and drive measurable revenue growth.
- SEO & SEM Knowledge: Deep understanding of SEO and SEM best practices to enhance visibility and attract qualified leads.
- Experimentation Mindset: Expertise in designing and implementing A/B tests, growth experiments, and using results to optimize and scale successful tactics.
- Collaborative Leadership: Ability to work across functions to support shared company objectives and align marketing with sales and product development.
- Budget & Project Management: Experience managing marketing budgets and resource allocation to ensure efficiency and impact.
Success Metrics
- Pipeline Growth: Increase lead generation and conversion rates, contributing directly to base revenue and recurring revenue growth.
- Cost Efficiency: Improve CAC and maximize customer lifetime value through optimized digital campaigns and marketing automation.
- Operational Excellence: Streamline marketing workflows in HubSpot to improve campaign efficiency and reporting accuracy.
- Brand Awareness: Strengthen OneDay’s brand presence and credibility in the market, building brand authority across channels.
Headquartered in Dallas, TX, OneDay is a technology company whose mission is to bring a best-in-class video solution to a variety of industries to create high-quality, authentic videos that drive engagement, conversions, and sales. OneDay enables businesses to enhance their sales, marketing, internal, and external communication strategies by delivering video messages that are authentic, engaging, and effective. For more information about OneDay, please visit www.oneday.com.
