WE
The New Blank is a marketing consulting and award-winning, design-driven production company headquartered in Seattle, Washington. We are currently expanding our team with passionate and highly driven visionaries. We are a band of individuals pulled together with a desire to make. Our clients range from TV networks to gaming studios and agencies to Fortune 100 companies and small startups. Story and ideas drive us; they’re what wake us up in the morning and compel everything we do throughout the day.
YOU
You are highly organized, have an analytical mind, and are hungry to continue your career in the video game industry as part of a close-knit client-facing consulting team. You are a beacon of positivity and enjoy collaborating with internal and cross-functional client teams. You are full of potential, working in the video game industry, gaming drives you, and gaming is your jam. In short, you’re looking for the right home that’ll help you grow your career, producing top work with some kick-ass people. It doesn’t matter if you studied at a fantastic school or are self-taught; you are eager to learn more and be a part of our award-winning crew. You are detail-oriented; successfully launching campaigns across all media channels comes as naturally to you as sniffing out lies is to Sherlock Holmes. You are neck-deep in team thinking. You will report to the Program Manager to execute the tasks needed to keep the campaign on schedule and support the team in any way possible. Your brain is astonishing, and your smile– well, isn’t that something to behold?
US
Together, we will foster curiosity, encourage collaboration, and deliver quality. We will always reach for the next level, working with each other to not only discern what that is but also band together to reach that elusive mark. We will work our asses off to hit our deadlines and then, we play.
YOU’LL BE
Part of the Managed Services crew, reporting to the Program Manager, helping build and execute go-to-market plans for third-party video game publishers matching product beats with store marketing channels. The role will specialize in relationship management of designated accounts and play a crucial role in project managing the associated beats of each new product in their queue. Your role will include coordinating with publishers to become an expert in your products’ commercial performance, collecting asset information, and scheduling beats in various tracking tools. The role will be required to adapt messaging to meet marketing beat objectives and be an expert in go-to-market plans from your accounts.
- Building and growing marketing relationships with our clients’ publishing partners by developing go-to-market plans, negotiating strategic offers, and identifying new opportunities for growth.
- Managing the thrilling journey (minus the in-flight snacks) of product life cycles (announcement to post-launch) and optimizing product beats, making the most of our client-owned marketing channels.
- Planning and scheduling marketing campaigns that’ll turn heads by collaborating with our merchandising, social, PLM, and blog teams to ensure everything runs like a well-oiled machine
- Coordinating promotional activities with publishers and identifying opportunities to run discounts or sales campaigns. You’ll work closely with our promotions team to devise strategies to keep the competition on their toes.
- Ensuring timely execution of marketing channel launches by overseeing copywriting, collecting and coordinating marketing assets with publishers, creating internal JIRA/Asana tickets to track key product beats, and managing release schedules, like a master puppeteer, but with fewer strings and more spreadsheets.
- Collaborating with our clients’ various departments (Biz-Dev, Store Ops, Ecom, Legal, etc) to create synergies and align business strategies.
- Analyzing the impact of marketing campaigns and broader publishing events on player acquisition, engagement, and business KPIs. You will also monitor product performance, and optimize campaigns based on key metrics. You’ll be the sage providing feedback to help our external accounts shine, and when it's time to share best practices and post-mortem analyses, you’ll be ready to drop some knowledge bombs.
ROLE REQUIREMENTS:
- 5-7 years in a marketing, account management, or digital retail business in the video game industry
- Possess a strong understanding of the PC/Mobile game ecosystem and industry trends
- Excellent partner management skills, preferably experience working with video game publishers and/or editors
- Proven track record in creating, executing, and reporting on marketing campaigns in close collaboration with external partners and internal teams
- Strong analytical skills with a comprehensive understanding of digital marketing KPIs, as well as using Excel and data visualization tools such as Tableau
- Interest or experience in project management tools such as Jira and Asana.
- Proven ability to work collaboratively across international teams and understand different departmental objectives.
- A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment
- Accurate, discrete, and on-time project management of all assigned tasks.
- Identifying opportunities for efficiency and automation and working cross-functionally on implementation.
- Collaborate closely with product and marketing teams to manage simultaneous time-sensitive projects without leaking sensitive information.
- Work with a tight-knit team of digital marketers responsible for creating the best player purchasing experience.
- Strong teamwork is part of your DNA.
We are looking for one candidate in Europe and another in the US.
Weirdo’s welcome.
