Job Title: Influencer Marketing Manager (IMM)
Reports to: Head of Brand Parterships
Salary: $55,000 - $70,000
About Us:
At CEG Agency, we specialize in designing impactful influencer marketing campaigns that drive brand growth and authentic engagement for mission-driven brands in the health, wellness, lifestyle, and beauty sectors. We are looking for a dynamic Influencer Marketing Manager (IMM) with experience in CreatorIQ to join our growing team and lead influencer partnerships across various platforms.
Position Overview:
The Influencer Marketing Manager will be responsible for executing end-to-end influencer campaigns, from strategy development to performance tracking and optimization. This role requires an individual who is highly organized, results-driven, and has a deep understanding of influencer marketing, including a strong working knowledge of CreatorIQ to manage and optimize campaigns effectively.
Key Responsibilities:
• Campaign Management: Lead the development, execution, and optimization of influencer marketing campaigns for multiple clients in health, wellness, lifestyle, and beauty sectors.
• Influencer Relationship Management: Identify, negotiate, and secure influencers for campaigns, maintaining long-term relationships with key partners.
• Platform Expertise: Utilize CreatorIQ to track, manage, and report on influencer campaigns, ensuring optimal performance and ROI.
• Collaboration: Work closely with internal teams (creative, strategy, and analytics) to ensure campaigns align with client goals and brand voice.
• Reporting & Analytics: Regularly analyze campaign performance data (engagement, reach, conversions) and provide actionable insights to improve future campaigns.
• Budget & Timeline Management: Oversee campaign budgets, timelines, and execution, ensuring all deliverables are met within the agreed scope.
• Industry Trends: Stay up to date with the latest trends in influencer marketing, social media platforms, and the health, wellness, and beauty industries.
Required Qualifications:
• Proven experience in influencer marketing, with at least 2-3 years in a similar role.
• Strong proficiency in CreatorIQ
• Experience managing creator talent and a book of business with talent.
• Strong communication and negotiation skills.
• Ability to manage multiple projects and prioritize effectively.
• A passion for influencer marketing and understanding of emerging trends in social media and influencer culture.
• Knowledge of the health, wellness, and beauty industries is a plus.
Preferred Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Previous experience working with brands in the health, wellness, lifestyle, or beauty sectors.
• Familiarity with additional influencer marketing platforms (e.g., Traackr, Klear, or HypeAuditor).
What We Offer:
• A dynamic and innovative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• A chance to work with cutting-edge brands in the health, wellness, and beauty industries.
