Job Title: Senior Influencer Marketing Manager – Blue Meadow Brands
Location: Los Angeles, CA (preferred) | Open to remote
Reports to: VP, Marketing & Creative
About Us
Blue Meadow Brands is a fast-growing beauty incubator and the team behind Squishmallows Fragrances — one of the most exciting new launches in the category, now in 1,500+ doors and rapidly expanding globally.
We are building a next-generation fragrance brand that blends emotional storytelling, collectability, and retail innovation and we’re looking for someone who can help bring that vision to life across our key retail partners.
The Role
We’re looking for a Senior Influencer Marketing Manager to help shape and scale our creator ecosystem into a best-in-class program within fragrance. This role goes beyond managing one-off partnerships. It is about building a dynamic network of creators that drives organic buzz, cultural relevance, and measurable growth.
You will own influencer strategy end to end, from identifying talent and building relationships to launching creative campaigns and driving EMV and earned coverage at scale.
If you are someone who lives and breathes creators, understands what makes content travel, and wants to build something truly impactful, this is for you.
Key Responsibilities
Influencer Strategy & Growth
- Build and execute a comprehensive influencer strategy across TikTok, Instagram, and emerging platforms
- Drive meaningful growth in EMV, organic coverage, and creator engagement
- Identify whitespace opportunities to position Squishmallows Fragrances as a leader in creator marketing within fragrance
- Partner closely with our digital agency to align creator content with paid media needs, including whitelisting, boosting, dark posting, and performance optimization
Creator Partnerships & Relationship Building
- Identify, recruit, and develop a network of creators across tiers (nano → mega)
- Build long-term relationships and convert creators into brand advocates (not just one-off partners)
- Own all outreach, negotiations, and deal structuring
Seeding & Organic Program
- Develop a best-in-class seeding strategy that drives consistent organic posting and buzz
- Create scalable systems for product drops, gifting moments, and creator engagement
- Track and optimize performance of organic creator activity
Campaign & Content Development
- Partner with brand and social to conceptualize and execute influencer-led campaigns and content series
- Lead influencer activations tied to key launches, retail moments (Ulta), and events
- Ensure all creator content aligns with brand voice while still feeling native to each platform
- Ensure all creator content is optimized for both organic and paid distribution across social and digital touchpoints
Performance & Reporting
- Own influencer reporting, tracking EMV, engagement, reach, and conversion impact
- Analyze campaign performance and optimize strategies based on insights
- Manage annual budgets across paid partnerships, usage rights, and earned programs
- Make data-backed recommendations to continuously improve performance
Who You Are
- 5+ years of influencer and digital marketing experience within CPG, beauty, wellness, or lifestyle
- Deep understanding of TikTok, Instagram, and creator-led ecosystems
- Strong negotiation and relationship management skills with creators and agencies with experience structuring deals
- Strong understanding of paid social, performance marketing, usage rights, whitelisting, and creator amplification strategies
- Strategic thinker who can also execute quickly
- Passion for pop culture, trends, and what makes content go viral
Why Join Us
- This is an opportunity to build something from the ground up and define what best-in-class influencer marketing looks like in fragrance. You’ll have the autonomy to test, learn, and scale — and the ability to create work that feels distinctive and intentional.
Benefits
- Annual base salary range is $100,000 to $120,000 (based on experience and location)
- Medical, dental and vision coverage available at employee cost
- 15 PTO days and 12 paid holidays
- 401(k) matching program
- Blue Meadow Brands product gratis
Interested candidates should email their resume to rgiron@bluemeadowbrands.com.
We are an Equal Opportunity Employer. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
