Job Title: Brand Marketing Manager (Senior)
Location: Remote, CA
Duration: 08+ Months
Project Overview:
Focus: Brand execution with strong project management orientation
Industry/Domain: Background in Cybersecurity and Cloud is preferred, but not mandatory
Experience Level: 8–15 years of experience
Candidate Profile & Qualifications
- Hybrid Persona: Ideal candidates blend expertise—either a Product Marketing Manager with brand experience or a Brand Manager with product marketing knowledge.
- Balance of Skills: Ability to navigate both brand identity and product positioning.
Core Competencies & Responsibilities
- Storytelling & Brand Identity: Drive the evolution of brand identity and deliver compelling narratives beyond tactical execution.
- Creative Oversight: Review, approve, and produce creative assets across campaigns.
- Project Management: Execute brand initiatives through structured program management.
- Exclusions: Growth Marketing is not a primary requirement, though awareness of tools is expected.
Delivery & Performance Metrics (Q1 Focus)
- Top Three Deliverables: Measurable brand execution targets within the first quarter across India and global markets.
- Assessment Criteria: Candidates will be evaluated on creative assessment skills and their ability to set realistic expectations for brand projects during interviews.
Technical & Functional Requirements
- Tools: No specific CRM expertise required; emphasis is on brand strategy and creative evaluation.
- Responsibilities:
- Reviewing, approving, and producing creative assets
- Storytelling and narrative building
- Content strategy aligned with brand positioning
- Growth Marketing: Not a primary focus for this role.
Breakdown of Responsibilities
- 60% Brand Execution: Lead creative campaigns, ensure adherence to branding guidelines, and deliver on execution.
- 20% Brand Strategy: Define and position the brand/product, shaping the market narrative.
- 20% Program Management: Organize and manage branding workstreams, keeping projects on track.
Specific Deliverables & Channels
- Digital Presence: Strong emphasis on LinkedIn and X (Twitter) for brand narrative management.
- Brand Positioning: Actively contribute to defining product positioning in the market.
- Narrative Building: Craft compelling product stories, particularly within the Cybersecurity/Cloud domain.
