Job Title: Brand Marketing Manager (Senior)

Location: Remote, CA

Duration: 08+ Months

Project Overview:

Focus: Brand execution with strong project management orientation

Industry/Domain: Background in Cybersecurity and Cloud is preferred, but not mandatory

Experience Level: 8–15 years of experience

Candidate Profile & Qualifications

Hybrid Persona: Ideal candidates blend expertise—either a Product Marketing Manager with brand experience or a Brand Manager with product marketing knowledge.
Balance of Skills: Ability to navigate both brand identity and product positioning.

Core Competencies & Responsibilities

Storytelling & Brand Identity: Drive the evolution of brand identity and deliver compelling narratives beyond tactical execution.
Creative Oversight: Review, approve, and produce creative assets across campaigns.
Project Management: Execute brand initiatives through structured program management.
Exclusions: Growth Marketing is not a primary requirement, though awareness of tools is expected.

Delivery & Performance Metrics (Q1 Focus)

Top Three Deliverables: Measurable brand execution targets within the first quarter across India and global markets.
Assessment Criteria: Candidates will be evaluated on creative assessment skills and their ability to set realistic expectations for brand projects during interviews.

Technical & Functional Requirements

Tools: No specific CRM expertise required; emphasis is on brand strategy and creative evaluation.
Responsibilities:
Reviewing, approving, and producing creative assets
Storytelling and narrative building
Content strategy aligned with brand positioning
Growth Marketing: Not a primary focus for this role.

Breakdown of Responsibilities

60% Brand Execution: Lead creative campaigns, ensure adherence to branding guidelines, and deliver on execution.
20% Brand Strategy: Define and position the brand/product, shaping the market narrative.
20% Program Management: Organize and manage branding workstreams, keeping projects on track.

Specific Deliverables & Channels

Digital Presence: Strong emphasis on LinkedIn and X (Twitter) for brand narrative management.
Brand Positioning: Actively contribute to defining product positioning in the market.
Narrative Building: Craft compelling product stories, particularly within the Cybersecurity/Cloud domain.

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