THE OPPORTUNITY
Venture360 powers fund administration, SPV management, and LP reporting for venture capital firms — but our brand presence hasn't kept pace with our product. This role exists to change that.
You'll be the first dedicated marketing leader at the company, building the function from scratch with full executive buy-in and real budget. The VC infrastructure space is underbranded and undercommunicated — there's enormous white space for a smart, strategic marketer to define the category narrative and own it.
WHAT YOU'LL OWN
• Brand & positioning: Define Venture360's market narrative, voice, and visual identity across all channels — from the website to conference materials to investor outreach.
• Demand generation: Build the inbound engine. Content, SEO, paid, events, webinars — whatever the mix looks like, you'll design it and run it.
• Content strategy: Establish Venture360 as the go-to editorial voice in VC fund administration — thought leadership, market intelligence reports, regulatory explainers, and product education.
• Product marketing: Own launch sequencing, messaging frameworks, and sales enablement for new platform features including SPV tooling, the Connections product, and LP portal capabilities.
• Partner & channel marketing: Develop co-marketing opportunities with law firms, fund counsel, placement agents, and VC ecosystem platforms.
• Team building: Hire and develop a lean, high-output marketing team. Define roles, set the culture, and build for scale.
• Analytics & attribution: Build the reporting infrastructure — pipeline influence, CAC, LTV by segment, and content performance — so marketing decisions are always data-grounded.
WHAT WE'RE LOOKING FOR
• 7+ years in B2B marketing: with at least 2–3 years in fintech, financial services, legal tech, or a comparably regulated industry where the buyer is sophisticated and trust-sensitive.
• Proven builder: You've either started a marketing function from near-zero, or you've dramatically overhauled one. You know what 'before' looks like and how to get to 'after.'
• Exceptional writer and editor: Yes, we use AI. Our audience is GPs, fund managers, and RIAs. You write precisely, avoid jargon for its own sake, and can make complex concepts read cleanly.
• Commercially oriented: You think in pipeline, not impressions. You connect marketing to revenue and you're comfortable in those conversations with sales and leadership.
• Curious about the VC ecosystem: You don't need to have worked inside a fund, but you need to find fund mechanics, SPV structures, and LP dynamics genuinely interesting.
• Hands-on and strategic in equal measure: In year one, you'll be writing copy, pulling analytics, briefing designers, and presenting to leadership — sometimes in the same day.
NICE TO HAVE
SPV / fund structure familiarity
HubSpot or Salesforce CRM
LinkedIn B2B campaign experience
Experience marketing to RIAs
Regulatory / compliance context
Event & conference strategy
Startup-to-scale experience
SEO / content ops at scale
WHY NOW, WHY VENTURE360
The VC fund administration market is growing fast and consolidating around platforms that can handle the full stack — technology, compliance, SPV management, and LP relationships. Venture360 is positioned to be that platform.
- The product is there. The client base is growing. What's missing is a marketer who can make the world know it. This is a rare chance to put your fingerprints on an entire brand and go-to-market motion at a pivotal inflection point.
