We are looking for a highly skilled Digital Marketing Manager to join our team on a contract basis in Irvine, California. In this role, you will play a pivotal part in developing and implementing key digital marketing strategies, ensuring impactful engagement across multiple platforms. This position offers an opportunity to build foundational marketing programs from the ground up while contributing hands-on expertise in execution.
Responsibilities:
• Design and implement comprehensive social media strategies, including content planning, copywriting, and post creation, leveraging tools like Hootsuite.
• Develop a Google search strategy from scratch, conducting keyword research and optimizing campaigns to establish a robust search presence.
• Create and manage email marketing campaigns to drive engagement and conversions.
• Analyze performance metrics using Google Analytics to refine strategies and improve outcomes.
• Manage paid social media campaigns, ensuring alignment with overall marketing objectives.
• Collaborate with cross-functional teams to align digital marketing efforts with broader business goals.
• Monitor emerging trends in digital marketing to incorporate innovative approaches into strategies.
• Deliver high-quality copywriting and content tailored to target audiences.
• Ensure all marketing activities comply with industry standards and best practices.
• Proven experience in digital marketing and campaign management.
• Proficiency in tools such as Google Ads, Google Analytics, and Hootsuite.
• Strong skills in copywriting and content creation.
• Ability to develop marketing strategies from the ground up.
• Familiarity with paid social media campaigns and email marketing.
• Experience in healthcare or medical marketing is preferred.
• Strong analytical skills to interpret data and optimize performance.
• Ability to work independently and manage multiple projects in a fast-paced environment.
Innovation starts with people.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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