Stealth-Stage Startup Head of Marketing Stealth-Stage Startup • Irvine, CA / Austin, TX / Orlando, FL (Remote-Friendly) • Full-Time
About Our Start Up
We are early-stage, pre-revenue, moving fast, and still in stealth mode. Our founding team has deep roots in fin-tech, prop-tech, marketplace dynamics, and platform technology. We need a marketing leader who is ready to help us own an industry that has largely been untouched by innovation.
The Role
This is our first dedicated marketing hire. You will report directly to the founders and own everything from brand narrative to growth infrastructure. You will not just execute campaigns - you will build the machine that scales them. Distribution is our unfair advantage, and you will be the architect of it.
You are the type of marketer who finds the leverage points others miss. You move fast, measure everything, and use AI tools not as novelties but as force multipliers. You have studied how growth marketers on X are building entire distribution systems out of a single content flywheel, and you want to do the same thing with us on our journey to becoming the next big tech company.
What You'll Own
Growth & Distribution
- Design and execute a full-funnel growth strategy covering SEO, GEO (Generative Engine Optimization), paid, organic social, email/SMS, referral, and partnership channels
- Build and own our host acquisition and renter acquisition engines from zero to scale
- Develop channel-specific playbooks and test-and-learn frameworks that generate compounding growth over time
- Establish our presence on X (Twitter), TikTok, Instagram, and YouTube as a top voice in the alternative space economy
- Identify distribution leverage points - press, community, influencer, SEO, GEO - and ruthlessly prioritize them by impact
Brand Marketing
- Define and own our brand voice, visual identity, and narrative positioning across all touchpoints
- Translate our product story into content that resonates with two very different audiences: hosts seeking passive income and renters seeking savings
- Build a content calendar and production system that drives consistent organic reach without a large team
- Collaborate with design (Figma) to produce high-quality creative assets for campaigns, landing pages, and social
AI-Powered Marketing Systems
- Leverage Claude, Claude Code, Perplexity, Gumloop, Make/Zapier, and other AI tools to build automated marketing workflows that replace what would otherwise require a full team
- Own the Generative Engine Optimization (GEO) strategy - structuring content, schema, and brand signals so that we surface prominently when users ask Claude, ChatGPT, Perplexity, and other LLMs about storage, parking, or passive income from unused space
- Build AI-assisted content pipelines: ideation - drafting - publishing - performance analysis, operating at a volume and speed that outpaces competitors
- Use LLM-based tools to automate SEO and GEO research, competitive monitoring, email segmentation, and campaign reporting
- Stay current on the AI marketing landscape and rapidly adopt high-leverage tools - you should be someone marketers follow on X for your take on what actually works
Analytics & Performance
- Own all marketing KPIs: CAC, LTV, ROAS, MoM growth rates, conversion by channel, organic reach, brand awareness metrics
- Build a lightweight but rigorous measurement framework that gives the founding team clear signal on what is working
- Run structured A/B experiments across copy, creative, landing pages, and audience segments
- Report regularly to the founders and investors with data-driven recommendations
Who You Are
Required Experience
- 5-8+ years of growth and/or brand marketing experience, including at least one role at a high-growth startup or marketplace company
- Proven track record of scaling a consumer or marketplace product - you can speak to specific channels, specific metrics, and the decisions you made
- Hands-on experience running paid acquisition (Meta, Google, TikTok), organic SEO, GEO, and lifecycle marketing (email/SMS) - not just managing agencies
- Demonstrated ability to build brand storytelling and content engines that generate compounding organic growth
- Experience working in a lean environment where you have acted as a team of one, wearing strategy, creative, and execution hats simultaneously
AI & Automation Fluency
- You actively use AI tools in your marketing workflow today - Claude, ChatGPT, Perplexity, Gumloop, Midjourney, ElevenLabs, or equivalents
- You have built or are eager to build automated marketing workflows using no-code/low-code AI platforms (Make, Zapier, n8n, Gumloop)
- You follow and draw inspiration from growth marketers on X who are pioneering AI-native marketing systems - people like those building content flywheels, programmatic SEO and GEO at scale, or AI-automated outreach systems
- You are willing to use Claude Code and/or Figma AI features to build tools and assets that would otherwise require engineering or design headcount
- You view the current AI moment not as a threat but as the single biggest productivity multiplier in marketing history
Mindset & Character
- You are genuinely excited about the idea of helping everyday Americans make passive income - this mission motivates you, not just the resume line
- You are comfortable with ambiguity and early-stage constraints; you can build a launch plan with $5K or $500K and know which levers to pull at each budget
- You are a builder, not just a manager - you do not wait for an agency or a large team before shipping
- You communicate with clarity, speed, and directness; you escalate problems and share wins equally
- You read the internet like a practitioner: you notice what is breaking through on X, what SEO and GEO plays are quietly dominating, and what distribution tricks others have not yet copied
What We Offer
Competitive Cash Compensation — Market-rate base salary benchmarked to your target city, reviewed at each funding milestone
Meaningful Equity — Early-stage equity stake with standard 4-year vest / 1-year cliff - you are building this alongside us
AI Tool Budget — Full budget for any AI, SaaS, or marketing tools you need to execute at your best - no approval circus
Remote-Friendly — We are based in Irvine, CA and open to top candidates anywhere in the U.S. with async-first culture
