Warmies is hiring a Director of Growth Marketing to lead blended growth across paid and non-paid channels, with a focus on scaling the business while improving efficiency, LTV, and overall customer economics. Must reside in California or Illinois.
This role is designed for a data-driven growth leader who understands how channels work together, values experimentation, and can prioritize initiatives that drive meaningful, incremental impact. You’ll help build a durable growth engine by balancing speed, testing, and disciplined spend allocation in a business with strong seasonality and gifting dynamics.
What you will own:
● End-to-end growth strategy across paid media (Meta, TikTok, Paid Search) and non-paid channels (organic social, influencer seeding, affiliate).
● Accountability for blended performance outcomes, including CAC, MER, new customer revenue, and contribution to LTV.
● Thoughtful budget allocation and scaling decisions informed by marginal efficiency, incrementality, and performance signals.
Paid Media and Creative Performance:
● Oversight of paid social strategy, including creative testing frameworks, messaging, and value proposition development.
● Close partnership with Creative to support consistent testing velocity and clear performance learnings.
● Ongoing evaluation of performance to inform when to scale, refine, or pause initiatives.
Experimentation and Collaboration:
● Define the growth experimentation roadmap across paid media, offers, and on-site experiences.
● Partner closely with E-commerce and Creative on landing page development, testing, and iteration.
● Prioritize initiatives using customized scoring rubrics that balance impact, confidence, effort, and strategic alignment.
● Help establish repeatable testing and learning processes that support continuous improvement.
Performance Reporting & Insights
● Translate performance data into clear insights and recommendations for leadership.
● Support confidence in spend allocation and growth decisions through clear, executive-ready reporting.
● Operate effectively in environments where data may be directional rather than perfect.
Cross-Functional Collaboration
● Work closely with E-commerce, Creative, Ops, CX, and Leadership to align growth strategy with inventory, messaging, and customer experience.
● Partner on planning around seasonality, gifting peaks, and supply considerations.
● Help create alignment and momentum across teams as initiatives scale.
Team Leadership
● Lead and develop agencies and members of the growth team.
● Set priorities, establish operating rhythms, and support strong execution.
● Foster a culture of ownership, learning, and accountability.
What Success Looks Like
● Consistent growth in new customer revenue with stable or improving blended efficiency
● Improved clarity around spend allocation and channel contribution
● A clear experimentation and prioritization framework that drives learning and impact
● Strong collaboration between Growth, E-commerce, and Creative teams
● A growth function that operates with focus, pace, and accountability
What We’re Looking For
● 5+ years of experience driving blended growth for a DTC or consumer brand at or beyond $50M in revenue
● Strong paid social background paired with a testing and experimentation mindset
● Understanding of incrementality and blended performance measurement
● Experience partnering with E-commerce and Creative on on-site testing and optimization
● Exposure to or ownership of organic social, influencer, and affiliate programs
● Comfort navigating ambiguity and prioritizing for impact
● Clear communicator who connects performance data to business decisions
Why This Role Matters
Growth decisions at Warmies influence revenue, efficiency, creative direction, and inventory planning. This role plays a central part in helping the business scale thoughtfully through strong collaboration and disciplined execution.
Comp and Benefits:
The base salary range for this role is $155,000 - $170,000 per year. Final compensation will be determined by the candidate’s experience, skill set, and location (California vs. Illinois).
Warmies is an Equal Opportunity Employer.
