Are you a highly driven marketing professional ready to graduate from basic task execution and take total ownership of the operational engine behind a rapidly scaling national brand?
Step into this role to optimize our vendor network, streamline our marketing operations, and directly fuel our next phase of growth!
The Marketing Coordinator serves as the operational backbone of Joshua Tree Experts' franchisee marketing support system. This FULLY REMOTE role focuses on building, managing, and optimizing vendor relationships and marketing workflows that enable franchisees to execute effective marketing campaigns. By coordinating specialist vendors and developing self-service tools, this position frees the Marketing Manager to maintain direct franchisee relationships while ensuring operational excellence across all marketing support areas.
This is an entry-level position ideal for a tech-savvy professional who is detail oriented, thrives on project ownership, process improvement, and bridging the gap between marketing strategy and technical execution.
Primary ResponsibilitiesVendor Management & Coordination
- Identify, vet, and onboard marketing specialist vendors (SEO agencies, content creators, web developers, AI consultants, ad agencies, etc.) to support franchisee needs
- Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards
- Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity)
- Coordinate with design and development vendors for website updates, landing page creation, and digital asset production
- Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed
Marketing Operations & Workflow Enhancement
- Build and maintain scalable marketing workflows and processes that support all franchisees consistently
- Develop and document standard operating procedures (SOPs) for marketing support functions
- Identify operational bottlenecks and inefficiencies; propose and implement solutions
- Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.)
- Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction
AI & Self-Service Tool Development
- Design and implement AI-powered self-service portals (e.g., GPT-based Projects or custom LLM repositories) where franchisees can query marketing best practices, pull assets, and access resources independently
- Curate and organize marketing content, templates, brand guidelines, and training materials for easy franchisee access
- Explore emerging AI tools and technologies that can enhance marketing efficiency and effectiveness across the franchise network
- Train franchisees on using new tools and platforms through documentation, video tutorials, or live training sessions
Project Ownership & Initiative
- Own projects from concept to completion with minimal supervision, including scoping, planning, execution, and post-launch optimization
- Proactively identify opportunities to improve marketing operations, franchisee experience, and vendor relationships
- Collaborate cross-functionally with the Marketing Manager, franchise support team, and technology vendors to drive initiatives forward
- Stay ahead of marketing technology trends and bring innovative ideas to the team
Required Qualifications- Tech Wizard: Demonstrated comfort with marketing technology platforms, project management tools, and emerging AI/LLM technologies
- Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail and follow-through
- Communication Skills: Excellent written and verbal communication for vendor coordination and documentation
- Problem-Solving: Natural troubleshooter who can identify issues and develop practical solutions
- Initiative: Self-starter who takes ownership and drives projects forward without constant oversight
- Organized: Highly organized with strong time management and prioritization skills
Preferred Qualifications- Experience working with AI tools, LLMs (ChatGPT, Claude, etc.), or AI-powered marketing platforms
- Familiarity with SEO, website optimization, or digital marketing fundamentals
- Experience in a franchise system or multi-location business environment
- Background in marketing operations, marketing technology, or vendor management
- Experience with CRM platforms (HubSpot, Salesforce/SingleOps) or operations management systems
- Basic understanding of web development, APIs, or technical integrations
Success in This Role Looks Like- Vendor relationships are well-managed with clear deliverables, consistent communication, and measurable results
- Marketing workflows are documented, streamlined, and running smoothly across the franchise network
- Franchisees have access to self-service tools and resources that reduce their dependence on direct support for common marketing questions
- The Marketing Manager has more bandwidth to focus on strategy and franchisee relationships instead of operational details
- Projects are completed on time, on budget, and deliver measurable value to the franchise system
- New marketing technologies and innovations are being tested and integrated to keep Joshua Tree Experts ahead of industry trends
Why Join Joshua Tree Experts?This role offers a unique opportunity to shape the marketing operations infrastructure of a growing franchise system. You'll work at the intersection of marketing, technology, and operations-building systems that scale, working with cutting-edge AI tools, and making a direct impact on franchisee success. If you're someone who loves solving operational puzzles, managing vendors and specialists, and using technology to create efficiency, this is your role.
Joshua Tree Experts values expertise, professionalism, and long-term thinking. We're committed to raising the standard in the tree care industry, and we need innovative, driven people to help us get there.
