Are you a highly driven marketing professional ready to graduate from basic task execution and take total ownership of the operational engine behind a rapidly scaling national brand?

Step into this role to optimize our vendor network, streamline our marketing operations, and directly fuel our next phase of growth!

The Marketing Coordinator serves as the operational backbone of Joshua Tree Experts' franchisee marketing support system. This FULLY REMOTE role focuses on building, managing, and optimizing vendor relationships and marketing workflows that enable franchisees to execute effective marketing campaigns. By coordinating specialist vendors and developing self-service tools, this position frees the Marketing Manager to maintain direct franchisee relationships while ensuring operational excellence across all marketing support areas.

This is an entry-level position ideal for a tech-savvy professional who is detail oriented, thrives on project ownership, process improvement, and bridging the gap between marketing strategy and technical execution.

Primary Responsibilities

Vendor Management & Coordination

Identify, vet, and onboard marketing specialist vendors (SEO agencies, content creators, web developers, AI consultants, ad agencies, etc.) to support franchisee needs
Serve as primary liaison between vendors and internal teams, managing contracts, deliverables, timelines, and quality standards
Oversee SEO & HubSpot vendors to optimize franchisee websites and landing pages for AI-enhanced search (e.g., Google SGE, ChatGPT, Perplexity)
Coordinate with design and development vendors for website updates, landing page creation, and digital asset production
Monitor vendor performance through KPIs and regular check-ins, making recommendations for optimization or replacement as needed

Marketing Operations & Workflow Enhancement

Build and maintain scalable marketing workflows and processes that support all franchisees consistently
Develop and document standard operating procedures (SOPs) for marketing support functions
Identify operational bottlenecks and inefficiencies; propose and implement solutions
Coordinate marketing technology integrations between platforms (SingleOps, HubSpot, Biz Dashboards, ad platforms, etc.)
Track and report on operational metrics related to vendor performance, project completion rates, and franchisee satisfaction

AI & Self-Service Tool Development

Design and implement AI-powered self-service portals (e.g., GPT-based Projects or custom LLM repositories) where franchisees can query marketing best practices, pull assets, and access resources independently
Curate and organize marketing content, templates, brand guidelines, and training materials for easy franchisee access
Explore emerging AI tools and technologies that can enhance marketing efficiency and effectiveness across the franchise network
Train franchisees on using new tools and platforms through documentation, video tutorials, or live training sessions

Project Ownership & Initiative

Own projects from concept to completion with minimal supervision, including scoping, planning, execution, and post-launch optimization
Proactively identify opportunities to improve marketing operations, franchisee experience, and vendor relationships
Collaborate cross-functionally with the Marketing Manager, franchise support team, and technology vendors to drive initiatives forward
Stay ahead of marketing technology trends and bring innovative ideas to the team

Required Qualifications

Tech Wizard: Demonstrated comfort with marketing technology platforms, project management tools, and emerging AI/LLM technologies
Project Management: Proven ability to manage multiple projects simultaneously with strong attention to detail and follow-through
Communication Skills: Excellent written and verbal communication for vendor coordination and documentation
Problem-Solving: Natural troubleshooter who can identify issues and develop practical solutions
Initiative: Self-starter who takes ownership and drives projects forward without constant oversight
Organized: Highly organized with strong time management and prioritization skills

Preferred Qualifications

Experience working with AI tools, LLMs (ChatGPT, Claude, etc.), or AI-powered marketing platforms
Familiarity with SEO, website optimization, or digital marketing fundamentals
Experience in a franchise system or multi-location business environment
Background in marketing operations, marketing technology, or vendor management
Experience with CRM platforms (HubSpot, Salesforce/SingleOps) or operations management systems
Basic understanding of web development, APIs, or technical integrations

Success in This Role Looks Like

Vendor relationships are well-managed with clear deliverables, consistent communication, and measurable results
Marketing workflows are documented, streamlined, and running smoothly across the franchise network
Franchisees have access to self-service tools and resources that reduce their dependence on direct support for common marketing questions
The Marketing Manager has more bandwidth to focus on strategy and franchisee relationships instead of operational details
Projects are completed on time, on budget, and deliver measurable value to the franchise system
New marketing technologies and innovations are being tested and integrated to keep Joshua Tree Experts ahead of industry trends

Why Join Joshua Tree Experts?

This role offers a unique opportunity to shape the marketing operations infrastructure of a growing franchise system. You'll work at the intersection of marketing, technology, and operations-building systems that scale, working with cutting-edge AI tools, and making a direct impact on franchisee success. If you're someone who loves solving operational puzzles, managing vendors and specialists, and using technology to create efficiency, this is your role.

Joshua Tree Experts values expertise, professionalism, and long-term thinking. We're committed to raising the standard in the tree care industry, and we need innovative, driven people to help us get there.

Joshua Tree Experts

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Marketing Coordinator - Marketing Operations & Vendor Management