Head of Digital | DEAU | NYC (Part-Time)
DEAU is a high-performance Japanese skincare brand redefining what smart self-care looks like. We're looking for a Head of Digital to take full ownership of our digital presence and grow with us from the ground up.
This is a hands-on leadership role — you'll shape strategy and execute it. From content shoots to influencer partnerships to community building, you'll be the driving force behind how DEAU shows up online.
Note: This is a part-time role with potential to grow into a full-time position based on performance and brand growth.
What You'll Own
- Social Media — End-to-end strategy and execution across Instagram, TikTok, Pinterest, LinkedIn, Reddit, YouTube, and Threads. Content calendars, captions, scheduling, growth strategy, and analytics.
- Influencer Marketing & Gifting — Outreach, relationship management, partnership negotiation, campaign briefs, gifting programs, and ROI tracking.
- Community Engagement — Daily engagement across platforms. Brand voice consistency, sentiment monitoring, customer support, and community-building activations.
- Content Creation — Graphic design, copywriting, video concept development, UGC curation, and lifestyle content shoots in NYC. You'll lead and participate in content days.
Qualifications
- Based in NYC (in-person content days and shoots required)
- Flexible availability — early-stage brands move fast and don't run 9-to-5
- Beauty or skincare industry experience required
- Proven track record growing a brand's social presence and following
- Strong design and content creation skills
- Deep understanding of luxury branding, digital storytelling, and audience psychology
- Portfolio or examples of past work required
Platforms & Tools You Should Know
- Social: Instagram, TikTok, Pinterest, LinkedIn, Reddit, YouTube, Threads, X
- Scheduling: Later or Planoly
- Design: Canva, Adobe Creative Suite, Photoshop, Figma
- Video: CapCut, Premiere Pro, Final Cut Pro, InShot
- Influencer: Grin, AspireIQ, CreatorIQ, ShopMy, or similar
- Project Management: Asana, Hubstaff
- E-commerce: Shopify, TikTok Shop
- Research: Google Trends, AnswerThePublic, Reddit, Facebook Groups, Pinterest
- AI Tools: ChatGPT and Claude
Goals & KPIs
- Grow social media following across key platforms
- Increase engagement rate by at least 50%
- Develop a strong, instantly recognizable luxury brand aesthetic
- Support content and campaigns that drive sales and conversions
Why DEAU
- Be part of a luxury skincare brand with a bold vision
- Hands-on experience in brand building, influencer strategy, and creative direction
- Work directly with the founder on strategy and creative
- Real strategic input and long-term growth potential within the company
To Apply
- Your resume along with a document answering the following:
- A short intro on why you'd be a great fit and which tools you use across social channels
- Portfolio or samples of your social media and design work
- Links to your TikTok and Instagram handles showing content you've personally shot or produced
- 2–3 Instagram brand grids you admire and what makes them stand out
- 2–3 brands you think are winning on TikTok and why
- Where you go to stay sharp on social media and digital marketing (newsletters, podcasts, creators, communities — we want to know how you learn)
- References from previous roles within a similar field
Application requirement: Please DM the completed document with your application. Applications submitted without the requested document will not be considered.
