Position Overview
Debra Silverman Astrology is seeking a highly organized, responsive, and detail-oriented Social Media Coordinator/Manager to serve as the front line of our social media presence and community engagement.
This role is responsible for the daily management, posting, engagement, moderation, and optimization of all Debra Silverman Astrology social media platforms. The ideal candidate is proactive, systems-minded, collaborative, and comfortable working in a fast-paced digital education and media environment supporting a high-visibility public figure.
This role works closely with the CMO, Marketing & Communications Manager, creative team, and Debra directly to ensure consistent posting, thoughtful community engagement, and alignment with current marketing initiatives and launches.
Core Responsibilities
General Social Media Management
- Serve as the front line of all social media platforms
- Help develop and expand existing and new social accounts
- Check into all social platforms multiple times daily
- Coordinate coverage for weekends or days off as needed
- Schedule and manage posting across all accounts
- Monitor engagement and suggest content optimization
- Delete spam, hateful comments, and fake accounts
- Maintain brand integrity and community tone across platforms
- Support development of efficient posting and scheduling systems
Platform Engagement & Community Management
Facebook — Debra Silverman Astrology Page
- Engage using brand account
- Like and respond to comments
- Share daily horoscope and lunar forecasts to stories
- Remove spam or harmful comments
- Maintain positive and thoughtful community tone
Instagram
- Post daily content
- Share daily horoscope and lunar forecast to stories
- Engage with comments multiple times per day
- Monitor and support DM inbox with team
- Remove spam or inappropriate comments
YouTube
- Post and schedule videos and shorts
- Engage with comments multiple times daily
- Moderate comment section
- Remove spam or inappropriate comments
TikTok
- Post daily content
- Engage with comments throughout the day
- Like comments and respond where appropriate
- Remove spam or harmful comments
- Monitor trends and engagement patterns
Content Scheduling & Posting
- Create and help curate content calendar to execute daily posting schedule
- Create and coordinate with Creative Coordinator on assets
- Schedule posts across Instagram, Facebook, TikTok, and YouTube
- Post:
- Daily horoscopes
- Lunar forecasts
- Reels & short-form video
- Podcast notifications
- Affiliate promotions
- Launch and promotional posts
- Company updates as needed
- Pull and create assets from shared drives and Canva
- Help develop templated content using Canva
- Manage link-in-bio platforms and update links as needed
- Update banners and promotional graphics during launch periods
- Assist in building and adapting social systems for new brands (ex: Applied Astrology accounts)
Webinar & Event Support
- Provide tech and chat support during webinars and classes
- Serve as webinar host when needed
- Post intro and closing announcements
- Support participant engagement in chat
- Reinforce promotional messaging when appropriate
Weekly Reporting
Provide weekly report to leadership including:
- Updates and wins
- Community feedback and notable conversations
- Possible issues or concerns
- Patterns or recurring audience questions
- Opportunities for new content, products, or resources
- Social media metrics and performance insights
Systems & Optimization
- Help develop efficient scheduling and posting systems
- Identify opportunities for improved workflows
- Assist in building new social accounts as brand expands
- Support development of Spanish-language social presence in future phases
- Adapt strategy based on platform and marketing needs
Qualifications
- 3–5+ years experience managing social media for a brand or public figure
- Strong organizational and multitasking abilities
- Excellent written communication and attention to detail
- Experience with Instagram, Facebook, TikTok, YouTube
- Comfortable with high posting volume and active engagement
- Experience using Canva and scheduling tools
- Systems-minded and proactive
- Comfortable supporting a public figure and fast-moving team
- Interest in astrology, psychology, or personal development is a plus
Working Style & Expectations
- Highly responsive and detail-oriented
- Able to check platforms multiple times per day
- Comfortable working collaboratively with marketing and leadership
- Able to adapt quickly to changing campaign or launch needs
- Willing to support occasional evening/weekend needs during launches or live events
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