Social Media & Community Manager
Location: New York City
Company: Cooltura
Cooltura is a creative social media agency rooted in culture, creativity, and community. We work with brands that want to show up authentically on social, and we’re looking for a Social Media & Community Manager who lives and breathes social and understands culture in real time.
The Role
As Social Media & Community Manager, you’ll be on the front lines of our clients’ digital presence. You’ll manage day-to-day social channels, engage with communities in a thoughtful and timely way, and help shape how brands sound, interact, and build relationships online. This role is perfect for someone who’s equal parts strategic and plugged-in, with a strong POV on internet culture.
What You’ll Do
- Manage and publish content across platforms including Instagram, TikTok, X, and others as needed
- Actively engage with communities through comments, DMs, replies, and real-time interactions
- Monitor trends, memes, and cultural moments, and flag opportunities for brands to participate authentically
- Collaborate with strategists, creatives, and designers to bring campaigns to life
- Write on-brand captions, replies, and community responses that feel human—not robotic
- Track performance, sentiment, and community feedback, and share insights with the team
- Support launches, activations, and social campaigns from planning through execution
- Help maintain each brand’s voice, tone, and community guidelines
- Utilize AI tools for efficient social media and community management.
What We’re Looking For
- 3–5 years of experience managing social media and/or online communities (agency experience is a plus)
- Deep understanding of social platforms, internet culture, and how communities actually behave online
- Strong writing skills with an ear for tone, humor, and cultural nuance
- Comfortable engaging in real time and making judgment calls on behalf of brands
- Highly organized, detail-oriented, and able to juggle multiple accounts and deadlines
- Based in NYC and excited to be part of an in-person creative environment
- AI-savvy
Bonus Points
- Experience working with lifestyle, culture, fashion and retail brands
- Familiarity with AI, social analytics tools and reporting
- You’re the person friends ask, “Did you see this?”
Why Cooltura
- Work with culture-driven brands and creative teams
- A collaborative, fast-paced agency environment
- Room to grow, experiment, and help shape how brands show up online
- Competitive salary and benefits
- Remote work flexibility
If this sounds like you, get in touch! 🙂
