Social Media & Community Manager

Location: New York City

Company: Cooltura

Cooltura is a creative social media agency rooted in culture, creativity, and community. We work with brands that want to show up authentically on social, and we’re looking for a Social Media & Community Manager who lives and breathes social and understands culture in real time.

The Role

As Social Media & Community Manager, you’ll be on the front lines of our clients’ digital presence. You’ll manage day-to-day social channels, engage with communities in a thoughtful and timely way, and help shape how brands sound, interact, and build relationships online. This role is perfect for someone who’s equal parts strategic and plugged-in, with a strong POV on internet culture.

What You’ll Do

Manage and publish content across platforms including Instagram, TikTok, X, and others as needed
Actively engage with communities through comments, DMs, replies, and real-time interactions
Monitor trends, memes, and cultural moments, and flag opportunities for brands to participate authentically
Collaborate with strategists, creatives, and designers to bring campaigns to life
Write on-brand captions, replies, and community responses that feel human—not robotic
Track performance, sentiment, and community feedback, and share insights with the team
Support launches, activations, and social campaigns from planning through execution
Help maintain each brand’s voice, tone, and community guidelines
Utilize AI tools for efficient social media and community management.

What We’re Looking For

3–5 years of experience managing social media and/or online communities (agency experience is a plus)
Deep understanding of social platforms, internet culture, and how communities actually behave online
Strong writing skills with an ear for tone, humor, and cultural nuance
Comfortable engaging in real time and making judgment calls on behalf of brands
Highly organized, detail-oriented, and able to juggle multiple accounts and deadlines
Based in NYC and excited to be part of an in-person creative environment
AI-savvy

Bonus Points

Experience working with lifestyle, culture, fashion and retail brands
Familiarity with AI, social analytics tools and reporting
You’re the person friends ask, “Did you see this?”

Why Cooltura

Work with culture-driven brands and creative teams
A collaborative, fast-paced agency environment
Room to grow, experiment, and help shape how brands show up online
Competitive salary and benefits
Remote work flexibility

If this sounds like you, get in touch! 🙂

COOLTURA

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Social Media & Community Manager - NY