VP of Retention

Everyday Dose • Full-time • 3d ago

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

Everyday Dose is seeking a VP of Retention to architect and scale the entire post-purchase experience across lifecycle, CRM, subscription, and loyalty. You will own LTV, churn reduction, subscription optimization, and all customer journeys after purchase. This is a hands-on, high-impact role for a retention expert who loves data, psychology, experimentation, and building systems from the ground up.

You will lead a lean but high-output team (3-6 people) and partner deeply with Growth, CX, Product, and Brand.

What You'll Do

Full retention strategy and roadmap
Lifecycle architecture across email, SMS, portal, and product
Subscription economics and optimization
Predictive churn modeling
Activation and time-to-value improvements
Churn reduction initiatives
All retention experiments and A/B tests
LTV modeling and reporting
Customer segmentation and personalization
Cross-sell and upsell pathways for new SKUs

KEY RESPONSIBILITIES

Lifecycle & CRM

Build and manage all lifecycle flows (post-purchase, education, renewal, winback)
Oversee list health, segmentation, and deliverability
Develop monthly retention campaigns and calendar

Data & Analytics