Are you a strategic marketing leader who thrives on building go-to-market strategies that drive immediate revenue impact? Do you excel at both high-level strategy and hands-on execution in fast-paced B2B environments? Are you passionate about transforming early-stage marketing functions into scalable revenue engines? ATC is seeking a Senior Marketing Manager to lead the development and execution of go-to-market strategies for three key business verticals while building foundational marketing programs that accelerate lead generation and customer acquisition.
Duties/Responsibilities:
- Develop and execute comprehensive go-to-market strategies for Dealer Portal, Fleet, and Refinance verticals, including audience segmentation, positioning, value propositions, and tactical execution roadmaps
- Create and optimize website content and landing pages (collaborating with WordPress developer) to strengthen ATC’s positioning, highlight vertical offerings, and drive conversion
- Design, build, and deploy strategic email automation campaigns and monthly newsletters in Pardot, managing segmentation, triggers, testing, and performance optimization
- Produce high-impact content including 1-2 blog posts monthly and quarterly case studies, ensuring optimization for SEO and Answer Engine Optimization (AEO)
- Partner with VP of Sales to develop sales enablement materials including one-pagers, case studies, and presentation decks that reflect updated GTM positioning
- Manage ATC’s LinkedIn company presence with 1-2 posts weekly to reinforce GTM messaging and build industry awareness
- Deliver monthly performance reports covering lead flow, pipeline contribution, email engagement metrics, and content/social performance
- Participate in weekly working sessions with sales leadership and cross-functional teams to ensure alignment and momentum
How will you get it done?
- Strategic & Tactical Balance – Seamlessly shift between high-level GTM strategy and hands-on execution in marketing automation, content creation, and campaign management
- Autonomous Leadership – Drive initiatives forward independently while collaborating effectively with sales, product, and operations teams
- Results Orientation – Focus relentlessly on metrics that matter: lead generation, pipeline contribution, and conversion rates
- Agile Execution – Rapidly prioritize and adapt in a fast-moving environment where speed to market is critical
Education and Experience:
- Bachelor’s degree in Marketing, Business, or equivalent work experience
- 7+ years of B2B marketing experience with demonstrated success in GTM strategy and execution
- Proven expertise in marketing automation platforms (Pardot strongly preferred)
- Experience in automotive, fintech, or B2B SaaS industries preferred
- Strong content creation and copywriting skills across multiple formats
- Track record of building marketing functions in resource-constrained environments
- Proficiency with WordPress, Canva, and standard marketing tools
Pay Range:
- Base salary of $130,000-$150,000/DOE
- Performance-based quarterly bonuses
- Comprehensive benefits package including health, dental, vision, and 401(k)
Additional Information:
- This role offers the opportunity to make immediate impact on a high-growth, PE-backed company
- Direct collaboration with executive leadership team
- Remote/hybrid work flexibility
- Career growth opportunities as the marketing function scales
- ATC is an Equal Opportunity Employer
