Performance Marketing Creative Lead

Harvest Hosts • Full-time • $85k - $95k / year • 2w ago

The company: Harvest Hosts is the largest private RV camping network in North America. We provide a complete group of offerings to streamline the road travel and camping experience. Our collection of companies includes the central Harvest Hosts product, a membership that offers unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses; Boondockers Welcome, a community of RVers allowing guests to stay overnight on their property for free; Escapees RV Club, one of the largest and most established RV membership organizations, offering resources, education, and community for all RVers; CampScanner, an alert service to book sold-out campgrounds; and Brit Stops, a membership connecting motorhome tourists in the UK and Ireland with small businesses for overnight stays.

What we do: The company's mission is to advance the technology and accessibility of the RVing and campground industry, making traveling while supporting national parks, local small businesses, and communities easier than ever.

The position: We’re seeking a Performance Marketing Creative Lead to lead the development of high-performing creative across paid and owned channels. This role sits at the intersection of design, storytelling, and data, combining strong creative instincts with an analytical approach to drive measurable growth.

The ideal candidate is both right and left-brained: someone who understands how to use creative to move metrics, thrives on testing and optimization, and has a proven record of producing scroll-stopping ads that convert.

You’ll Love This Role If You:

Geek out over ad performance metrics and creative testing.
Know exactly what makes a Facebook ad stop the scroll, grab attention, and convert to sales.
Believe that good design is only great when it drives results.
Want to combine creativity with measurable impact in the RV and travel space.

Responsibilities include but are not limited to the following general areas:

Develop and execute performance-driven creative strategies for paid social, display, video, email, and landing pages that drive conversions and membership growth.
Partner with lifecycle, paid media, and brand teams to concept and produce high-performing ads and visuals based on audience insights, platform trends, and performance data.
Translate campaign results and A/B test data into actionable creative iterations, continually refining messaging, visuals, and CTAs for optimal performance.
Oversee and manage creative production across channels, including short-form video, static ads, and other direct-response assets. Manage in-house designers and external freelancers as needed.
Ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms like Meta, YouTube, Google, and TikTok.
Partner closely with the paid acquisition and lifecycle teams to align on audience targeting, offer strategy, and funnel optimization.
Stay on top of evolving creative trends and ad formats across performance channels, proactively testing new approaches.
Mentor and guide a small but mighty creative team, setting high standards for quality, clarity, and measurable impact.

Qualifications

8–10 years of experience in performance marketing creative, digital advertising, or growth design, ideally in a DTC or subscription-based business.
Proven track record of creating and optimizing ads that drive measurable results (CTR, CVR, ROAS).
Strong understanding of platform-specific best practices for Meta, TikTok, YouTube, and Google Display.
Proficiency in creative tools such as Adobe Creative Suite, Figma, or similar.
Comfort working with performance data and analytics tools (e.g., Google Analytics, Looker, or ad platform dashboards).
Experience managing designers, video editors, and freelancers.
Excellent storytelling, copy editing, and visual communication skills.
Self-starter who thrives in a fast-paced, collaborative environment.