Job Title: Social Media Coordinator
Company: James Michelle Jewelry
Website: jamesmichelle.com
Job Location: Full-Time Remote (Pacific Standard Time)
Salary Range: $70k-$75k, Depending on Experience
About the Brand:
At James Michelle, we create jewelry that captures the essence of the coast and celebrates a sun-drenched state of mind. We believe in empowering our team members to take ownership of their roles, grow within the company, and contribute to something meaningful. If you’re looking for a role where you can bring your creativity, drive, and passion to the table and work alongside like-minded individuals , then James Michelle is the place for you!
Role Overview
As the Social Media Marketing Coordinator, you’ll play a key role in shaping and growing James Michelle’s digital presence. You’ll help with developing and executing social media strategies that drive brand awareness, community engagement, and e-commerce growth.
You’re a culture-savvy creative with a strong strategic mindset and an analytical eye for performance. You stay ahead of trends, love storytelling through social content, and bring a confident on-camera presence. You’re equally comfortable conceptualizing ideas, creating short-form content, and analyzing what resonates with our audience to continuously evolve the brand’s social impact.
- Collaborate Across Teams: Work closely with the marketing and creative teams to repurpose influencer-generated content for use across all organic digital channels.
- Social Channel Management: Manage daily operations of all brand social media platforms (Instagram, TikTok, Pinterest, Facebook, YouTube, etc.), including publishing, scheduling, and maintaining a detailed content calendar.
- Content Creation & Curation: Help create and organize compelling, brand-aligned content that tells our story, drives engagement, and increases reach and conversions.
- Trend Monitoring: Stay informed on social media trends, conversations, and cultural moments to ensure timely, relevant, and engaging content creation.
- Community Engagement: Actively engage with our audience by responding to DMs, comments, tags, and feedback in an authentic, brand-appropriate voice.
- Storytelling Opportunities: Assist in identifying creative opportunities for brand storytelling through social-first series, user-generated content features, and behind-the-scenes moments.
- Visual & Verbal Consistency: Maintain a cohesive brand presence across all social platforms, ensuring both visual and verbal alignment with brand guidelines.
- Content Production: Conceptualize, shoot, and edit engaging short-form content for social media platforms.
- Organization & Asset Management: Help manage and organize digital assets to ensure smooth collaboration and efficient workflow across teams.
- Support Influencer Campaigns: Assist in the execution of influencer partnerships by identifying new creators who align with the James Michelle brand values and aesthetic.
Professional Skills, Experience & Attributes
- 2+ years’ professional or comparable experience in social media
- Proven ability to engage audiences across Instagram, TikTok, Pinterest, and more.
- Understanding of social media best practices
- Experience with social scheduling tools (e.g., Later, Planoly, Sprout or similar).
- Strong copywriting skills and creative sensibility for visually driven storytelling.
- Organizational skills with attention to detail.
- Self-motivated and adaptable, with the ability to prioritize and execute in a fast-moving environment.
- Data-driven mindset
- Experience in fashion, jewelry, or lifestyle brands is a plus but not required.
To Be Successful in This Role
- You’re a natural storyteller and community-builder who knows how to speak the language of each social platform.
- You are comfortable in front of the camera and don’t mind being the star of the show.
- You love social media and cultivating a community online.
- You’re proactive, collaborative, and comfortable balancing long-term vision with daily execution.
- You have an eye for aesthetic, a knack for identifying trends early
- You’re hands-on, solutions-oriented, and excited to build something meaningful alongside a passionate team.
Why Join Us?
- Be part of a brand that celebrates creativity, confidence, and coastal vibes.
- Collaborate with a fun, kind, and motivated team that values hard work and work-life balance.
- Room to grow your role and make a significant impact on a scaling brand.
- Health, dental, and vision benefits
- Flexible PTO
- 401K
How to Apply
- Please send your resume and a brief cover letter outlining your experience and why you’re a great fit for this role to reme@jamesmichelle.com — This is a full-time, remote position, Monday through Friday.
