EllaOla is a premium family wellness brand based in New York City. We developed our products with a team of Harvard dermatologists and pediatricians to create a science-first, wellness brand offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist.
Role Description
We are looking for a Finance Manager who can thrive on both strategic analysis and hands-on execution. You’ll lead budgeting and forecasting, manage monthly closes, and provide financial insights that help drive company growth and profitability.
Key Responsibilities
- Lead the annual and quarterly budgeting process; build models for revenue, margin, and cash flow forecasting
- Prepare and analyze monthly financial reports, including budget vs. actuals and variance analysis
- Manage month-end close activities in partnership with external accounting teams (journal entries, accruals, reconciliations, balance sheet reviews)
- Maintain accurate, GAAP-compliant financials and ensure timely reporting
- Partner with department leads to align budgets, track spend, and optimize resource allocation
- Develop and maintain KPI dashboards (e.g., CAC, ROAS, LTV, contribution margin)
- Prepare board and investor materials with clear financial insights and commentary
- Identify opportunities to improve financial systems, automate reporting, and streamline workflows
- Collaborate cross-functionally with Marketing, Operations, and Product to ensure financial transparency and accountability
Qualifications
- Prior experience in DTC or consumer brands
- Bachelor’s degree in Accounting, Finance, or Economics (CPA or MBA a plus)
- 4–8 years of experience in FP&A, accounting, or corporate finance
- Strong understanding of GAAP and financial statements
- Advanced Excel / Google Sheets modeling skills
- Experience with QuickBooks, NetSuite, or similar software
- Analytical, detail-oriented, and comfortable working in a fast-paced, high-growth environment
