Job Title: Director of E-Commerce
Classification: Exempt
Reports to: VP of Marketing
Company: Winky Lux
Location: Remote (Preference for candidates based in the NYC area)
Summary
Reporting to the VP of Marketing & Digital, the Director of E-Commerce will lead the strategy, growth, and optimization of our digital business across all channels, including our brand site and Amazon. This role is highly cross-functional, collaborating closely with Marketing, Creative, Product Development, Finance, and Operations to deliver a seamless, revenue-driving online experience while building a strong foundation for future growth.
Key Responsibilities
- Define and own the long-term vision, strategy, and roadmap for Winky Lux's e-commerce business.
- Drive profitable sales growth while ensuring a customer-first site experience.
- Oversee day-to-day e-commerce operations, site enhancements,updates and partnerships with digital agencies.
- Lead digital brand marketing and communication plans aligned to business goals.Partner with Creative & Marketing to launch products and deliver engaging, conversion-driven content.
- Monitor and analyze site performance and share-outs, while delivering actionable insights on conversion, AOV, bounce rate, new customer acquisition, and more.
- Collaborate with Product Development and Marketing to optimize the online assortment and merchandising strategy.
- Oversee site content, SEO, CRO, and technical optimization of WinkyLux.com.
- Manage and lead the lifecycle and performance marketing, including email, SMS, digital paid, acquisition, and retention.
- Manage Amazon channel strategy in partnership with external agencies to ensure KPI achievement and profitability.
- Leverage consumer insights from digital interactions to guide brand strategy and innovation.
- Optimize and manage the affiliate program on Impact while driving growth and revenue
Qualifications
- 5+ years of experience in e-commerce and/or digital leadership roles.
- Strong track record of driving site performance and delivering results in sales, conversion, and acquisition.
- Advanced expertise with Shopify Plus and related apps.
- Proven ability to develop and execute strategic initiatives while managing day-to-day operations.
- Excellent cross-functional leadership and collaboration skills.
