Dear Marketing Powerhouse,
If you’ve been searching for a chance to lead a high‑impact marketing machine and drive $2M/month in luxury high‑ticket revenue, this is the role you’ve been waiting for.
At Beauty In Color, we deliver more than art — we create luxury African Futurism portrait experiences that empower women and celebrate legacy.
We’ve achieved a $5,700 AOV with a 10:1 ROAS. Now, we’re ready to scale — fast. To do it, we need a Head of Marketing who’s equal parts strategist, media buyer, creative director, and growth hacker.
Learn more about us here: www.beautyincolor.net
The Mission
In the next 90 days, your goal is simple but bold:
- Build and lead a world‑class marketing team
- Partner with the Sales Director to scale Beauty In Color to $2M/month
- Reduce CAC while increasing LTV through smart funnel design, content, and retargeting
What You’ll Do
- Funnel Strategy & Execution: Design and optimize call funnels (low‑ticket → high‑ticket ascension) to drive high‑quality bookings and repeat clients.
- Media Buying: Manage and scale Facebook and Google Ads campaigns
- Content Marketing: Plan and execute content strategies (organic, paid, email, SMS) to nurture leads and boost conversions at every stage (TOF, MOF, BOF).
- Team Leadership: Recruit and lead a marketing team including a media buyer, creatives & communications manager, CRO specialist, and IT support within 3 months.
- Conversion Rate Optimization: Implement CRO tactics to increase booking rates, show rates, and upsells.
- Lifecycle Marketing: Use email & SMS campaigns to re‑engage past clients and increase repeat sessions.
- Risk Management: Diversify ad accounts, pixels, and payment methods; manage budgets and creative fatigue to scale safely.
- Performance Tracking: Report and optimize based on KPIs (CAC, LTV, ROAS, AOV, booking rates, lead quality).
- Collaboration: Work directly with the Sales Director to ensure marketing and sales work as one revenue‑driving machine.
Who You Are
- Proven success in scaling high‑ticket offers with a funnel‑based marketing approach.
- Strong media buying experience with Facebook & Google (multi‑account scaling experience a plus).
- Deep knowledge of full‑funnel strategies — TOF, MOF, BOF — including remarketing.
- Skilled in content marketing, email/SMS automation, and lead nurturing.
- Strong ability to recruit, build, and lead top‑performing marketing teams under fast timelines.
- Familiar with risk mitigation strategies (ad accounts, budgets, pixels, credit cards, creative rotations).
- Performance‑driven, with a track record of reducing CAC and increasing LTV.
- Highly collaborative, able to work side by side with the Sales Director.
What’s In It For You
- Competitive base salary + performance incentives tied directly to hitting growth goals.
- Ownership of a multi‑million‑dollar marketing budget and the freedom to scale strategically.
- The chance to build a top‑tier marketing team from the ground up.
- Work directly with the founder and Sales Director to scale Beauty In Color into a $24M/year global brand.
- Be part of a purpose‑driven mission that blends luxury, empowerment, and culture.
- Remote flexibility — lead from anywhere while impacting women worldwide.
How to Apply
If you’re the kind of marketer who sees $2M/month in 90 days as a challenge, not a dream, we want you.
Submit your resume and a cover letter outlining:
- Your experience scaling funnels to 7‑ or 8‑figure months.
- A successful campaign you’ve run that reduced CAC and boosted LTV.
- How you’d structure and scale our marketing team to hit target in 3 months.
At Beauty In Color, we don’t just create art.
We build legacies, empower Queens, and redefine culture.
Are you ready to lead the movement?
www.beautyincolor.net
