Performance Marketing Manager

The Honest Kitchen • Full-time • $85k - $105k / year • 5m ago

Performance Marketing Manager

COMPANY SUMMARY (“Who are we?”)

We are The Honest Kitchen. We’re a team of pet-obsessed foodies, who put our heart and soul into our work – making a line of human-grade whole foods, treats, and supplements for dogs and cats. We’re a rapidly growing business that is a proud B Corp, (which is a legal corporate structure that allows us to operate and make decisions based upon a triple bottom line, factoring in social and environmental impacts right alongside our prioritization of long-term financial sustainability!). We were also named one of Outside Magazine’s Best Places to Work for 6 straight years and certified as a Great Place to Work!

We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.

The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA+ community, is strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment, along with a diverse and empowered team, is key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.

The salary range for this role will be $85,000 - $105,000/year.

POSITION SUMMARY (“What are we looking for?”)

We have an exciting new position as a full-time Performance Marketing Manager, reporting to the Senior Brand Director at The Honest Kitchen. The role is located at our San Diego, CA head office, but we are open to remote work!

In this role you will be responsible for driving revenue and brand awareness through effective digital marketing campaigns. You will develop and implement strategies that optimize performance across Paid Media (Paid Social, Search, DSP, and other emerging channels) and Lifecycle Marketing Channels (Email and SMS).

This role collaborates closely with the Brand, Ecommerce and creative teams, as well as manages external relationships (agencies & partners) to ensure cohesive messaging, content, and drive meaningful traffic and revenue for the business. We are looking for someone who lives and breathes all things digital! You spend time across all media platforms, know what’s trending and can bring fresh ideas to the table about how to connect with our consumers in a meaningful and cut-through way.

SCOPE OF POSITION

Develop and implement full-funnel campaigns to acquire, engage, and retain customers.
Oversee the media agency, providing guidance on strategy, planning, execution and performance tracking of paid media campaigns.
Collaborate with media agencies and Senior Brand Director on paid media measurement strategies, including A/B testing, incrementality testing and media mix modeling (MMM) to evaluate performance and guide optimization efforts.
Oversee Email and SMS agency, providing guidance for strategy, planning, execution and performance tracking.
Lead creation of all emails and SMS, including content guidance and approvals, and overall calendar management.
Lead creation of digital assets in partnership with Graphic Designer, UGC agency and Influencer Lead.
Lead creation and optimization of Landing Pages and/or Collections Pages in partnership with DTC Manager and Sr Brand Manager.
Provide monthly / quarterly reporting with insights and actions around improving performance vs. KPI benchmarks and optimizing creative assets.
Collaborate with cross-functional team on content focus, promotional activity and learnings from other channels (AMZ/Ecomm) to influence future marketing campaigns
Work with Sr Brand Director to forecast and manage advertising budget.

EXPERIENCE REQUIRED (“What are we looking for?”)

5+ years of experience with D2C marketing or agency experience
Bachelor's degree or Diploma in Digital Marketing (or equivalent experience)
Experience driving digital strategy across various paid media platforms (e.g., Meta, Google, CTV, etc.)
Experience working with CRM programs (Klaviyo, Attentive or similar platform)
Experience developing creative briefs for digital ads and email campaigns, including briefing content creators and UGC partners.
Strong project management skills including conceptualization, driving alignment, working cross functionally with a team and managing deadlines
Tech-savvy, with the ability and interest to learn new technology solutions
Passionate about the customer with a strong interest in understanding and driving user behavior
Able to think both creatively and critically; willing to think outside the box and challenge the status quo
Comfortable in a fast-paced, dynamic environment

BENEFITS OF WORKING FOR THE HONEST KITCHEN (“What do we offer?”)

We offer a competitive compensation package, including salary and robust employee benefits. Some key highlights include:

Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.
Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.
Financial wellness: Enjoy perks like a company 401K with an employer match.
Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.
Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!
Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.

As a Public Benefit Corporation, our company's practices and outputs are assessed and evaluated across five categories: Governance, Workers, Community, The Environment, and Customers. We track our social and environmental impact over time and publicly disclose our performance in our annual impact report.

As an employee of a Certified B Corp, it is required that in performing your role, you factor social and environmental impacts into decision-making and actions as they pertain to your role with The Honest Kitchen, so as to ensure that our actions make a positive impact where possible.

*The Honest Kitchen is an equal opportunity employer. The Company’s policy prohibits discrimination based on race, religious creed (which includes religious dress and grooming practices), color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military or veteran status.

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