Director of Brand & MarketingLocation: San Diego, CA (preferred)
Department: Marketing and Brand
Reports to: Co-Founder and CEO
Salary: $105,000 to $125,000
About Huega HouseHuega House is a rapidly growing lifestyle and performance apparel brand rooted in premium design, vintage-inspired aesthetics, and a community-first mindset. Founded in 2022, we have become known for our signature hats, storytelling-driven content, and ability to blend nostalgia with modern style. As we expand deeper into lifestyle and performance apparel, we are hiring our first senior marketing leader to build Huega House into a world-class brand.
Role OverviewThe Director of Brand and Marketing is the first official marketing hire at Huega House. This person will set the foundation for how the brand is built, how we show up creatively, and how our marketing drives growth. You will own brand strategy, creative direction, channel strategy, content, partnerships, and full go-to-market planning.
You will work closely with the founders on brand vision and with a Director of Community on activations and community programming. This is a highly strategic and hands-on role for someone excited to create the marketing playbook from scratch while producing best-in-class creative and campaigns.
Key ResponsibilitiesBrand Leadership and Creative Direction
• Own and evolve the brand identity, voice, and visual direction
• Define brand positioning across lifestyle and performance categories
• Ensure cohesion across all digital, physical, and experiential touchpoints
• Oversee all creative output including video, photo, design, social content, campaigns, and web updates
• Lead creative direction for seasonal campaigns, product drops, collaborations, and storytelling initiatives
• Maintain Huega House’s premium, nostalgic, modern aesthetic while pushing innovation
Marketing Strategy and Growth• Build the annual and quarterly marketing strategy aligned with revenue goals and product roadmap
• Lead go-to-market strategy for all launches and campaigns
• Partner with paid media teams on strategy, creative, and performance
• Balance brand building with measurable growth and profitability KPIs
• Use insights and data to inform decisions while protecting brand integrity
• Own the full brand and marketing calendar to keep all teams aligned
Content, Social Media and Storytelling• Oversee content calendars for Instagram, TikTok, YouTube, email, SMS, and paid channels
• Manage videographers, photographers, editors, designers, UGC creators, and ambassadors
• Ensure all content reflects Huega House’s aesthetic, voice, and emotional connection
• Identify and activate trends in a way that feels authentic to the brand
• Integrate community storytelling, run clubs, events, and activations into core content
• Leverage AI tools for ideation, exploration, and workflow efficiency
Campaigns, Launches and Project Management• Create marketing briefs and lead cross-functional execution for product drops and campaigns
• Lead all photo and video shoots for campaigns and e-commerce
• Work closely with product, operations, and fulfillment teams to ensure launch readiness
• Oversee marketing execution for events, pop-ups, activations, partnerships, and athlete initiatives
Community, Influencers and Partnerships• Partner with the Director of Community on events, run clubs, meet-ups, and brand experiences
• Build and manage influencer, creator, and athlete relationships
• Develop partnerships that elevate the brand locally and nationally
• Ensure community engagement is integrated into marketing strategy
Team Leadership and Collaboration• Manage internal creators, contractors, agencies, and freelancers
• Build the future marketing team as the brand grows
• Collaborate closely with operations to align marketing with inventory and drop schedules
• Work directly with the founders on long-term brand vision, storytelling, and marketing priorities
Analytics and Performance Tracking• Track channel and campaign performance across social, email, SMS, paid ads, website, and retention
• Provide weekly and monthly insights with clear recommendations
• Use attribution and funnel data to optimize creative and channel strategy
• Monitor audience sentiment and lead brand protection strategies when needed
Qualifications• 6 or more years of experience in marketing, brand management, or creative leadership in fashion, lifestyle, performance, or DTC
• Proven ability to lead brand strategy, creative direction, and content production
• Strong visual eye and the ability to guide premium creative work
• Deep understanding of social platforms and digital consumer behavior
• Experience managing paid media, influencers, retention channels, and content teams
• Ability to operate at both strategic and hands-on levels
• Strong project management and leadership skills
• Passion for fashion, performance lifestyle, and community-driven brands
Nice to Have• Experience at a high-growth DTC brand
• Familiarity with Shopify and Klaviyo
• Experience working with athletes, creators, and partnerships
• Experience with brand activations, pop-ups, or experiential marketing
• Understanding of e-commerce analytics and unit economics
