OVERVIEW:
Pete and Gerry’s is dedicated to the humane treatment of animals, sustainability, and the restoration of the small family farm to the American landscape. Our farming model provides opportunities for family farms to remain in business, from the organic grain farmers who supply our feed to the families across the country that produce our eggs. Best of all, it allows us to provide you and your family with safe, wholesome, organic, free range eggs at a fair price.
Overall Responsibility:
The Assistant Brand Manager is a critical member of our Marketing team, combining competencies in brand management and data analytics to drive marketing initiatives, enhance brand performance, and support strategic decision-making.
The Assistant Brand Manager will also work closely with the Sales team to support the development and execution of annual brand marketing plans, leveraging category, customer, and consumer insights that ensure continuous, profitable growth for our growing brands (Pete & Gerry’s and Nellie’s Free Range) and overall business. The Assistant Brand Manager should embrace our company mission and culture, act like an owner, and have fun.
Perform analysis and deliver insights (consumer and category) to inform brand strategy and drive actionable decision making
- Conduct market analysis and monitor industry and competitor trends to help identify and recommend new opportunities and areas for brand growth based on thorough data analysis.
- Support the Brand Team’s synthesis and communication of key insights across organization to ensure learnings are incorporated into decision-making, selling stories, consumer targets, etc.
- Partner with Category Management to develop key insights within and across regions and customer accounts, translating them into tactical, actionable omnichannel plans.
- Assist in identifying and coordinating with external research partners to plan and execute consumer research objectives to generate applicable consumer insights.
- Monitor, disseminate regular reporting, and evaluate effectiveness of marketing tactics, strategies, and campaigns according to key performance indicators (KPIs)
Inform and support the creation and execution of inspired and impactful brand marketing plans
- Develop thorough understanding of target consumer, retail partners, competitors, and strategic markets.
- Work cross-functionally with Sales, Operations, and Finance teams to understand key customer objectives and operational considerations such as seasonality, supply, and capacity.
- Ensure on-time and relevant brand strategy executions to win in the marketplace, including, but not limited to, creative campaigns, media planning, event and partnership marketing, omnichannel activations, etc.
- In partnership with the broader Brand Team, support the planning, execution, and post-mortem analysis of integrated marketing campaigns that elevate the brands, engage the target audience, increase brand awareness, and drive market share.
- Collaborate closely with Digital Marketing Team to ensure “always-on” digital approach is synchronized with broader marketing plan for our brands, and that impact from digital marketing tactics is incorporated in brand performance and measurement.
- Develop, maintain, and share thoughtful measurement dashboards to track performance of marketing plans.
- Coordinate with external agency and vendor partners to ensure they are aligned with marketing plans and brand activations.
- Maintain brand guidelines to ensure consistent and cohesive brand identity is executed across all touchpoints including packaging, paid/owned/earned media, POS, Sales presentations, etc.
Build strong relationships with the Sales organization as critical Marketing liaison
- Partner with Sales organization to understand and evaluate omnichannel executions, such as shopper marketing tactics, incremental displays, on-shelf POS, etc.
- Maintain consistent and regular communication with Sales organization to ensure Marketing efforts align in support of key customer initiatives and are leveraged properly and effectively at key retail accounts and regions.
Requirements:
- 1-3 years of professional brand management. Food experience a plus.
- Bachelor’s Degree in Marketing, Business, or related field.
- Robust analytics capabilities a must; specifically with syndicated data (Scan + Panel) from Numerator/IRI/Nielsen/SPINS, etc.
- Extreme proficiency in Microsoft Office Suite (especially Excel and Powerpoint) with excellent data visualization and presentation skills
- Strong data-driven, strategic thinking and analysis, with ability to translate into strategy and actionable insights.
- Creative thinker with willingness to push boundaries and try new approaches in bringing brands to life and achieving Marketing’s goals and objectives.
- Equal facility with independent project ownership as seamless collaboration with cross-functional teams and various levels of management.
- Highly motivated self-starter who is comfortable in a fast-paced environment, adaptable to changing priorities, and able to manage multiple projects simultaneously.
- A genuine passion for making positive strides forward for animal welfare, family farmers, and the environment, aligning with our B Corp mission.
BENEFITS:
- Medical, dental, and vision insurance
- Tuition Reimbursement
- Flexible Spending Account
- Life insurance
- Disability insurance
- Maternity and Paternity leave
- Paid holidays
- Paid sick time
- Paid vacation time
- 401(k) retirement plan with 4% employer match
- Free eggs!
- Opportunities for advancement
We have a culture of EGGCELLENCE where each of us is committed to furthering the mission of our Company, taking ownership of our roles and being the best at what we do, striving for success, and taking pride in our business while having fun, finding fulfillment in our work, and sharing appreciation for the contributions of others.
Pete and Gerry’s Organics is an Equal Employment Opportunity employer committed to providing a diverse, inclusive, and equitable work environment.
