🧨Exciting opportunity for an ambitious and driven marketer 🧨
We are working with a global software scale-up that is upping the game when it comes to Prop-Tech! As we know the Prop-Tech industry has had rapid growth over the last several years - it's an industry well worth getting into!!
Propel are seeking a Head of Marketing to play a vital role in crafting and sharing our client's story to the world. You'll lead and execute our marketing strategy —shaping plans, managing budgets, and delivering impactful results.
Your mission: redefine the market, amplify brand awareness, drive lead generation, and equip our sales teams and channels for success. We’re seeking a visionary storyteller, a strategic thinker, and a hands-on leader who’s ready to roll up their sleeves and make things happen.
Key Responsibilities:
- Develop and execute vertical-specific messaging and campaigns to address industry needs, challenges, and goals.
- Create and manage channel marketing strategies to support partners and drive indirect sales growth.
- Lead global demand generation initiatives to build awareness and strengthen market leadership.
- Collaborate withsales to manage the funnel and provide tools, training, and collateral for success.
- Oversee digital marketing, PR, website, and social media strategies for maximum impact.
- Plan and execute engaging physical and virtual events, including webinars and customer meetings.
- Design and deliver compelling marketing materials like videos, brochures, and infographics.
- Drive lead-nurturing efforts through email campaigns, newsletters, and marketing automation.
- Measure, track, and report on KPIs and ROI to optimize marketing performance.
Ideal Candidate Profile:
- You thrive in a dynamic, fast-paced startup environment.
- You're a hands on marketer with the ability to spin different plates!
- A natural storyteller with the ability to captivate audiences through clear, compelling communication.
- Data-savvy, with a knack for turning analytics into actionable strategies using CRM and marketing tools.
- Excited about account-based marketing and personalization strategies.
Please apply for more info! All confidential.
Base salary + equity!
