Location: New York, New York (Remote),
but local to NYC preferred as travel is required
Job Type: W2 hourly contract, 6-months (potential to extend)
Compensation Range: $45-50/hr
Our hospitality client is hiring a
Senior Manager, Global Brand Marketing on their Lifestyle Marketing team. The Lifestyle Marketing team brings to life the unique promise of the Lifestyle brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
The Lifestyle Brand Marketing team drives and leads marketing strategy for an exciting portfolio of hotel brands. As a
Senior Manager, you will contribute to the success of the team by supporting the brand marketing Senior Director in the development and execution of marketing strategies and activities that drive brand health and commercial performance for the Lifestyle brands.
Through a deep understanding of consumer trends and business results, you will help develop and refine brand positioning, marketing strategies and integrated marketing plans. Additionally, you will partner with our Global Centers of Excellence to build above the line and below the line marketing strategies from creative development and execution to media planning and social media. These strategies will drive revenue, brand love and loyalty among existing customers, while also cultivating emerging traveler segments.
Responsibilities:
- Assist and in some cases lead the development and implementation of marketing plans, strategies, and tactics, both long term and short term, to help achieve Brand commercial goals.
- Manage the process between marketing and creative to ensure on brand deliverables.
- Manage activities of internal and external agency partners to ensure on-time and on-strategy execution of high-impact brand marketing, including crafting clear briefs and providing strategic feedback during creative reviews.
- Manage cross-functional projects to support brand marketing objectives.
- Manage photo and video shoots in support of business and/or marketing objectives.
- Enable a growing portfolio of hotels to market themselves locally by supporting the creation of centralized tools and resources aligned with established brand identity guidelines.
- Partner with Brand Management team and cross-functional brand operating partners to help implement Brand positioning across the organization and global portfolio of properties.
- Help identify and interpret core research, analytics, and metrics to inform consumer trends, drive efficiency of marketing executions, and develop strong, engaging creative.
- Monitor success and opportunities for improvement in a test-and-learn environment to improve return on investment.
- Collaborate with key partners, and actively handle business partners at all levels across the enterprise, with a focus on Owners, Category, Global Brand Heads and cross-functional teams within the Marketing and Loyalty organization.
- Present findings and recommendations with inspiring visuals, persuasive communication, and touches that adapt the information to make it concise and relevant for each audience.
- Participate in category and department-wide initiatives and represent the brands in task forces and interdepartmental efforts as needed.
Qualifications:
- Seven (7) years of experience in marketing, advertising, brand management, or related field.
- Experience crafting distinctive consumer campaigns (digital and social experience).
- Experience executing marketing campaigns in digital and social channels.
- Experience leading the development of strategic briefs to support business and marketing objectives.
- Experience managing complex projects and initiatives.
- Experience managing photo and video shoots.
- Experience managing a multi-million-dollar budget.
- Experience working across multiple brands within a portfolio simultaneously.
- Willing and able to travel as needed, up to 20%, domestically and internationally.
Preferred Qualifications:
- This role is remote, with preference to NYC as home base.
- BA/BS Bachelor's Degree in Marketing, Communications, or Business.
- Marketing experience within the hospitality or consumer goods industry.
- Knowledge of franchise organizations and/or experience working within a franchise organization.
- Experience working in a large, matrixed organization.
- Experience working on a global brand and/or within a global company.
What are we looking for?
The success in this role will demonstrate itself through the following attributes and Skills:
- Self-starter that is curious, energetic and has a passion for challenging the status quo.
- Dedication to holding a high standard of excellence, with steadfast attention to detail.
- Excellent PowerPoint design skills.
- Strong communication skills, with the ability to clearly and concisely express complex ideas, make recommendations and summarize results and areas of opportunity (both verbally and written).
- Passionate about using consumer trends to power marketing impact and innovation.
- Accomplished in building positive relationships across a matrixed organization.
- Proven success working on multiple projects simultaneously from inception through completion.
Job ID: 1074096
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
