Company Description
SIMPLi is an award-winning, leading regenerative food brand on a mission to connect people around the world through the joy of food. SIMPLi co-founders Sarela Herrada and Matt Cohen sought to bring the best clean, nutrient-dense single-origin ingredients from around the world directly to you in a way that equally benefits people, producers, and the planet. SIMPLi partners directly with farmers to source the finest ingredients and make them accessible to consumers nationwide in stores, restaurants, and online.
At SIMPLi, our 8 Norms guide our teams to deliver the highest quality work to our partners & customers. By embedding these Norms into our daily life, we are creating a culture that thrives on excellence and accountability.
1. Own It – We take full responsibility for what we build – our words, our work, and our impact. We don’t wait to be told. We anticipate, act, and own outcomes.
2. Bring The Heat – We show up with energy, presence, and emotion. Passion fuels performance, and we bring it every time – loud, proud, and full-on.
3. Build Boldly – We move fast, take smart risks, and challenge the status quo. Safe is slow. Perfect is too late. We build what's next.
4. Keep It Tight – We follow through with clarity and discipline. If we say we’ll do it, we do it – cleanly, clearly, on time, every time.
5. Say The Thing – We give real feedback, early and often. No politics. No drama. Just direct, human conversations rooted in trust.
6. Win Together – We’re not just teammates – we’re all in. We show up for each other, share the weight, and celebrate our wins like they matter. Because they do.
7. Raise The Bar – We hold ourselves and each other to the highest standard. Excellence is how we show respect – to the work, the mission, and each other.
8. Stay In It – You stay in dialogue when things get tough, not just ease. You don’t shut down or ghost – you stay connected.
If you’re passionate about food, sustainability, and making a difference, then SIMPLi is the place for you!
Role Description
This is a full-time remote position for a Director of Finance. The Director of Finance will oversee financial operations, including financial planning, reporting, and analysis. Key responsibilities include managing budgets, preparing financial statements, ensuring compliance with financial regulations, and developing strategies to drive fiscal growth. The role also involves providing financial insights and recommendations to guide organizational decision-making.
Key Responsibilities
Financial leadership and reporting
- Lead all monthly and quarterly closes with clear accuracy across COGS, inventory, landed cost, and margin flows
- Prepare, review, and deliver financial statements that reflect the true health of the business
- Partner with the Co-CEOs to provide actionable insights on performance, risks, and opportunities
Foodservice and retail oversight
- Own channel-level profitability analysis and ensure pricing, promotions, and trade spend strategies support sustainable growth
- Build reporting that clearly tracks performance across major foodservice partners, distributor programs, and retail accounts
- Work closely with sales to improve forecast accuracy, identify trends, and optimize mix
Inventory, costing, and supply chain controls
- Oversee all inventory accounting in NetSuite, including reconciliations, costing accuracy, assemblies, and work orders
- Ensure landed cost workflows are fully accurate for every SKU and sourcing region
- Strengthen internal controls across warehouses, co-packers, and suppliers to reduce variances and protect margins
Budgeting, planning, and analysis
- Lead the annual planning cycle and monthly forecast updates in partnership with leadership
- Translate business goals into financial models that guide resource allocation
- Build tools and dashboards that improve visibility and speed across the organization
Compliance, audit, and governance
- Ensure strong financial controls, policy compliance, and audit readiness
- Manage relationships with external accountants, banks, and auditors
- Maintain clean documentation and support tax, regulatory, and lender requirements
Team leadership and cross-functional partnership
- Manage and develop the accounting team with clear expectations, coaching, and accountability
- Partner closely with operations, sourcing, regeneration, sales, and marketing to inform decisions and strengthen transparency
- Elevate financial literacy across the company through simple, clear communication
Skills and Experience
- Strong background in CPG accounting and finance required, with a clear understanding of margin structure, inventory flows, and costing
- Experience in foodservice accounting or foodservice channel support is a plus
- Proficiency in NetSuite is a plus, with the ability to navigate inventory, costing, and reporting modules
- Proven success in a fast-paced, high-growth environment where priorities shift and speed matters
- Demonstrated ability to be a doer who dives into details, drives tasks to the finish line, and supports the team through hands-on execution
- Experience managing and building an accounting team with a focus on accountability, clarity, and coaching
- Strong analytical capability with the ability to interpret data, simplify complexity, and provide clear recommendations
- Excellent communication skills with the ability to work across operations, sales, sourcing, regeneration, and leadership
- High degree of ownership, reliability, and integrity
- Strong organizational skills with a focus on accuracy, structure, and continuous improvement
Qualifications
- Strong background in CPG accounting and finance required, with a clear understanding of margin structure, inventory flows, and costing
- Experience in foodservice accounting or foodservice channel support is a plus
- Proficiency in NetSuite is a plus, with the ability to navigate inventory, costing, and reporting modules
- Proven success in a fast-paced, high-growth environment where priorities shift and speed matters
- Demonstrated ability to be a doer who dives into details, drives tasks to the finish line, and supports the team through hands-on execution
- Experience managing and building an accounting team with a focus on accountability, clarity, and coaching
- Strong analytical capability with the ability to interpret data, simplify complexity, and provide clear recommendations
- Excellent communication skills with the ability to work across operations, sales, sourcing, regeneration, and leadership
- High degree of ownership, reliability, and integrity
- Strong organizational skills with a focus on accuracy, structure, and continuous improvement
