About the Role:
Cicada is seeking a versatile, execution-focused marketing professional to build and optimize revenue-driving marketing systems for a portfolio of MedTech and HealthTech clients. This role is for someone who enjoys getting into the weeds: setting up campaigns, building workflows, launching emails, but can also step into client conversations, communicate clearly, and grow into owning relationships over time.
Position Summary:
The Client Marketing Manager is responsible for building and executing marketing systems that drive measurable growth for a portfolio of clients. This role focuses on hands-on execution across CRM, lifecycle campaigns, and content, while collaborating with internal teams and supporting client interactions. The position emphasizes performance optimization, data-driven decision-making, and continuous improvement, with the opportunity to grow into increased client ownership over time.
Key Responsibilities:
- Lifecycle & CRM Execution
- Build and optimize lifecycle workflows within platforms such as HubSpot or Salesforce
- Implement lead capture, qualification, and follow-up systems
- Create and manage automated campaigns (email, nurture, re-engagement)
- Structure pipelines and lifecycle stages aligned with real-world sales processes
- Ensure clean data flow, tracking, and reporting across systems
- Campaign Execution & Content
- Develop and deploy marketing campaigns across email, landing pages, and social channels
- Create and manage content including emails, newsletters, and campaign assets
- Collaborate with design and strategy teams on messaging and execution
- Support campaign calendars and coordinate cross-functional deliverables
- Performance Tracking & Optimization
- Monitor campaign and pipeline performance from lead through conversion
- Identify friction points and implement improvements
- Translate data into actionable insights and optimizations
- Support reporting on marketing performance and contribution to revenue
- Client Collaboration & Growth
- Participate in client meetings and provide clear updates on execution and performance
- Translate client needs into actionable marketing workflows and campaigns
- Incorporate feedback from sales and client teams into ongoing improvements
- Grow into increased ownership of client relationships over time
- Brand & Compliance
- Ensure all marketing efforts align with client brand standards and healthcare regulations
- Maintain consistency and quality across all outputs
Required Qualifications:
- 4+ years of experience in marketing, preferably in MedTech, healthcare, or B2B environments (excluding academic coursework);
- Hands-on experience with CRM and marketing automation platforms (HubSpot, Salesforce, etc.);
- Experience executing campaigns across email, landing pages, and digital channels;
- Strong understanding of customer journeys, lifecycle marketing, and lead conversion;
- Ability to interpret performance data and translate insights into action;
- Strong communication skills and comfort working with clients or cross-functional teams;
- Highly organized and detail-oriented with the ability to manage multiple initiatives;
Nice to Have Qualifications:
- Agency or consulting experience
- Experience with paid channels (Meta, YouTube, etc.)
- Exposure to healthcare, medical devices, or regulated environments
Note: Candidates must be currently located within, or willing to relocate to, the north-east region and within Eastern Time Zone. Candidates will be required to travel onsite to the Boston, MA office on occasion.
Who We Are:
At Cicada, we turn healthcare innovators into market leaders. We are a life sciences marketing firm specializing in lifecycle marketing across innovative healthcare technology clients and broader industry ecosystems.
Our Approach:
We bridge the market adoption gap between approval, activation, and acceleration, ensuring breakthrough innovations reach the right stakeholders.
Why Our Clients Partner with Cicada:
We specialize in profitable marketing campaigns for healthcare technologies, with a proven track record of launching and scaling medtech and healthtech solutions. Our expertise in go-to-market strategy, stakeholder engagement, and demand generation ensures your commercial launch is efficient, high-impact, and positioned for growth across your target markets.
