Position Title: Product Marketing Analyst
Compensation: $77,200-$96,500
Job Description:
As a Product Marketing Analyst, you are responsible for crafting the strategy around the messaging and marketing for new launches. This role involves understanding the product’s target audience, creating strong positioning in the market, and executing marketing campaigns intended to reach the masses and generate buzz. The Product Marketing Analyst will work closely with product development teams to ensure that the product utility meets the market need and expectations.
Duties/Responsibilities:
- Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
- Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
- Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback.
- Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans.
- Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed.
- Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams.
- Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress.
Education and/or Experience
- Bachelor’s degree in Marketing, Finance, Business, Math, Economics or related field (or equivalent work experience) required.
- 3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry.
- Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred.
- Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus.
Required Skills/Abilities:
- Ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
- Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies.
- Ability to lead and influence cross-functional teams without formal authority.
- Ability to break long-term goals into short-term milestones while staying focused on a future vision.
- Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment.
- Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively.
- Strong creative outlook to continually innovate in crafting user engagement and retention strategies.
Who We Are:
We are an internationally recognized HR consultancy firm helping candidates match with the potential roles by using an Artificial Intelligence System which is free of cost. We are a global market leader who works with several top-tier companies, tech startups, freelancers, industry professionals, and subject matter experts for projects, internships, and jobs.
Important: The successful application submission for the above role(s) will be conditional to your profile evaluation by our Recruitment Specialists using the AI system. We can let you know better once you submit your resume.
