VIRTUE® is hiring! We are looking for a Marketing Coordinator to join our amazing team.
Reporting to the Director, Marketing the Marketing Coordinator supports the planning, execution, and coordination of Virtue’s marketing initiatives. This role works closely with marketing, sales, creative, DTC, and external partners to ensure campaigns, assets, and timelines are delivered efficiently and in alignment with brand and business objectives. The Marketing Coordinator plays a key role in bringing integrated marketing campaigns to life, supporting product launches, retail and DTC assets, social and influencer efforts, and ongoing brand initiatives, while maintaining strong organization, cross-functional communication, and attention to detail. We are looking for someone in the NYC area with the ability to work remotely.
Company Description
Virtue Labs is a luxury biotech hair care brand that is clinically proven to rebuild and restore hair with a proprietary healing protein called Alpha Keratin 60ku. Thanks to this first-of-its-kind technology, Virtue products can do what no other beauty products can – change the health and quality of your hair for good.
Discovered by bio-scientists working in regenerative medicine, our Alpha Keratin 60ku® is the only protein that is bio-identical to the keratin that makes up our hair. It’s clinically proven to replace and refill keratin lost due to daily damage, with the unique capability to make strands whole again. It’s developed in our own lab based in Winston Salem, North Carolina and by our own scientists, to transform your hair.
Key Responsibilities
- Support the execution of seasonal and ongoing marketing initiatives, including briefing, routing, tracking, and delivery of creative assets across North America and Global teams
- Assist in the development and execution of 360° integrated marketing campaigns for product launches and core brand initiatives across digital, retail, and DTC channels
- Coordinate timelines, deliverables, and stakeholders across marketing, creative, DTC, sales, and external partners to ensure projects stay on track
- Maintain visibility into active projects by recapping status, tracking next steps, and following up with team members to support on-time delivery
- Coordinate the development and delivery of toolkits and all retail PDP content, including copy, imagery, and video assets
- Support Marketing Director in the creation of marketing presentations for internal and external use
- Organize, maintain, and manage marketing assets and files to ensure easy access across teams
- Support the development and upkeep of marketing calendars, briefs, and go-to-market needs
- Coordinate Ratings & Reviews & UGC in partnership with third-party vendor(s), including sample ordering, campaign setup, and syndication
- Assist cross functional teams with social media and influencer efforts
- Conduct market and competitive research to support new product launches and marketing initiatives
- Assist with tracking campaign performance, KPIs, and reporting to support campaign optimization and learnings
Required knowledge, education and experience
- Bachelor’s degree in marketing, communications, business or equivalent
- 1-3 years related experience; beauty/luxury experience strongly preferred
- Strong written, verbal communication and interpersonal skills
- Ability to write copy strongly preferred
- Highly organized with strong attention to detail and time management skills
- Ability to manage multiple projects simultaneously while staying on top of project deadlines
- Experience interacting with creative teams and familiarity with creative asset workflows and approvals
- Must be proactive with the ability to shift priorities, learn new skills and take on new responsibilities, in a fast paced, deadline driven environment
- Excellent working knowledge of Microsoft Office suite
- Experience with Creative Project Management tools a plus
Virtue Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ready to make an impact? Please apply by sending your resume to: jobs@virtuelabs.com
