Sluggers, Brand Manager
New York
Sluggers Hit is taking over the New York market. We don’t just open doors; we own them. We are looking for a high-octane Marketing Manager to lead our sell-through strategy across the state. This isn't a "behind a desk" job—it’s a boots-on-the-ground, hustle-heavy role focused on making sure Sluggers is the most visible, best-trained, and fastest-moving brand in every dispensary we enter.
The Mission
Your goal is simple: Maximize sell-through. You will own the brand’s presence at the retail level. Once our production partner and their sales team get us on the shelf, it’s your job to ensure we stay at the top of the menu and the front of the budtender’s mind.
Key Responsibilities
- Retail Domination: Own the "look and feel" of Sluggers in-store. This includes high-impact merchandising, securing premium shelf placement, and ensuring all physical and digital menus are accurate, updated, and visually on-point.
- Product Evangelism: Conduct high-energy, "Sluggers-style" product trainings for budtenders. You aren't just teaching specs; you’re building a fan base and creating excitement for the brand.
- Digital & In-Store Real Estate: Negotiate and execute online marketing banners on store websites and take full advantage of internal retail marketing programs (loyalty apps, newsletters, etc.).
- Strategic Partnerships: Build bulletproof relationships with store managers, buyers, and marketing directors. You are the face of the brand to our retail partners.
- Sales/Production Synergy: Work hand-in-hand with our New York production partner and their sales team to ensure a seamless handoff from "opening the door" to "owning the shelf."
- Team Leadership: As the market grows, you will be responsible for hiring, training, and managing a team of brand ambassadors who share your level of intensity and attention to detail.
Who You Are
- The Sluggers Mentality: You are tough, you hustle, and you take it personally if a competitor has better placement than us. You represent the brand as if it’s your own.
- Culture-First: You are deeply in tune with the cannabis culture and understand the nuances of the NY dispensary landscape.
- The "Closer" of Sell-Through: You have a proven track record of moving products at the retail level through creative promotions and relentless follow-up.
- A Natural Leader: You can command a room during a training session and mentor a team to live up to your high standards.
- Organized & Aggressive: You can manage multiple store accounts and digital menus while never losing your "street-level" edge.
Requirements
- Based in or around the NYC/New York market.
- 3+ years of experience in cannabis marketing, retail management, or high-volume brand activation.
- Strong existing relationships within the NY cannabis retail community are a major plus.
- Ability to travel frequently to dispensaries across the state.
- Valid driver’s license and a "no excuses" attitude.
Managerial Responsibility
This position does have managerial responsibilities and will oversee a team.
Travel Requirements
Light travel is expected for this position to attend marketing events and to visit corporate on occasion.
Physical Requirements
While performing the duties of this job employees will be required to walk, stand for sustained periods, and lift and carry at least 50 pounds. Employees will be required to use hands, fingers and arms to grasp, pull, twist, reach, and push as needed to operate basic tools such as wrenches, screwdrivers, torque wrenches, etc. Employees must be able to push, pull, and stop carts and trolleys. Employees must be able to see, hear, and communicate basic operational and safety instructions. Employees may be required to lay on the floor or climb stairs. Employees may be required to wear hearing, eye, respiratory, hot/cold, or fall protection.
This position is regularly exposed to raw cannabis flower and other cannabis derived materials and products.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Work Authorization/Security Clearance
There is no visa or H-1B sponsorship.
Natura embraces diverse perspectives, and we value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.
