Hiring Manager: Head of Brand Marketing
Job Title: Marketing Manager
Job Type FT W2
Location: Remote
Who We Are
Join our team and help transform lives by delivering life-changing treatments and exceptional care. We offer a collaborative environment with competitive compensation, professional growth opportunities, and a mission-driven focus on maximizing value for both our business and customers. With a goal-centric culture that encourages risk-taking, self-empowerment, and transparency, you'll thrive in a fast-paced setting where making an impact is key.
Our Mission
We are on a mission to tackle America's metabolic health crisis by educating the public on its challenges and offering safe, science-backed treatments. With over 80 million Americans affected and $600 billion in annual medical costs attributed to metabolic disorders, we provide accessible solutions that empower people to improve their health and maintain lasting results. Our goal is simple: transform lives through education and
About The Role
We’re looking for a Marketing Manager / Coordinator who lives and breathes marketing, moves fast, brings ideas to the table, and actually enjoys helping people. This is a hands-on role for someone who can execute, communicate, and think creatively while keeping things moving across channels.
You’ll work closely with growth, lifecycle, creative, partnerships, and product teams to help plan, launch, and optimize marketing initiatives that directly impact growth, retention, and member experience.
This is a mid-level role. High energy beats seniority.
Your Responsibilities
Support planning and execution of marketing campaigns across lifecycle (email/SMS), web, social, affiliates, CTV support, partnerships, and launches
Coordinate day-to-day marketing execution, timelines, assets, and follow-ups across teams
Help turn ideas into shipped campaigns — fast
Assist with content planning, briefs, QA, and launch readiness across channels
Support affiliate, partnership, and growth initiatives with coordination, assets, and communication
Track campaign performance at a basic level and help surface insights and opportunities
Stay on top of trends in telehealth, DTC, CPG, ecommerce, and social platforms
Use AI tools to move faster, generate ideas, and improve execution
Communicate clearly in Slack and keep things unblocked
Jump in wherever needed to get things done — no silos, no excuses
Qualifications
What You Bring to Eden
You love marketing. Like, actually love it.
You’re energetic, curious, and full of ideas — and you’re not afraid to share them.
You care about people and want your work to have real impact.
You’re organized enough to manage details, but flexible enough to move fast.
You’re comfortable speaking up, asking questions, and pushing things forward.
You thrive in growth environments where things evolve quickly.
You’re not afraid to roll up your sleeves and do whatever it takes to help the team win.
Requirements
2–5 years experience in marketing, growth, brand, lifecycle, ecommerce, CPG, DTC, or digital marketing
Experience supporting campaigns across multiple channels
Strong communication skills and Slack fluency
Comfort working EST hours
Familiarity with email, SMS, social, web, and performance marketing concepts
AI-savvy And Curious About New Tools And Workflows
Figma familiarity is a plus
Telehealth, healthcare, supplements, or wellness experience is a strong plus
If you love marketing, move fast, care about people, and want to build something meaningful — we want to hear from you.
Why This Role Matters
Affiliate is one of Eden’s highest-leverage growth channels. Your work directly impacts revenue, acquisition efficiency, and long-term member LTV by bringing in qualified partners and making their traffic convert.
You’ll own performance end-to-end, and you’ll work closely with CRO, web/UX, and development to improve landing pages, intake flows, and conversion paths so partner growth translates into real outcomes.
This role exists so leadership can focus on strategy while you build the relationships, systems, and execution that make the channel win.
Salary
$70k-90k
This role is accountable to generate incremental gross profit of at least 10x their base salary within 12 months by scaling affiliate revenue at target CPA while maintaining acquisition quality. KPIs are structured so growth only counts when it is profitable and retention-safe.
KPIs
- KPI: Generate 300 incremental approved conversions per month from new cross-channel campaign initiatives, while staying within target CAC/CPA.
- KPI: Launch 5 cross-channel campaigns per month with greater than or equal to 90% on-time delivery.
- KPI: Maintain Hreater than or equal to 98% QA accuracy on all launches (tracking, links, offers, compliance).
- KPI: Develop and launch 1 new growth initiative per month with measurable impact.
- KPI: Reduce brief-to-live cycle time by 20% within 90 days.
- KPI: Maintain greater than or equal to 95% message consistency across channels (offer, pricing, disclaimers).
Housekeeping
Eden is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Eden brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.
Compensation at Eden will be determined by skills, experience, and geographic location. Eden has identified the expected annual base salary range for this role:
At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews coupled with your experience, location, and other job-related factors to determine final compensation.
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