Director of Retail Sales
Palo Alto, CA (Remote)
- Reports to: CEO
- Department: Sales & Business Development
- Salary: $90,000-$100,000/year
POSITION SUMMARY:
- The Director of Retail Sales will be responsible for developing and executing the brick-and-mortar retail strategy. This individual will own relationships with major retailers, expand presence in big-box and specialty stores, and lead a network of manufacturers' reps to accelerate growth. The ideal candidate has deep connections within the retail industry, proven success selling consumer products (preference for eyewear, optical, or accessories), and the ability to open new accounts with speed and precision
KEY RESPONSIBILITIES:
- Develop and execute a comprehensive retail sales strategy to grow distribution and revenue across all brick-and-mortar channels
- Identify, negotiate, and manage relationships with national and regional retail partners (e.g., Costco, Target, CVS, Walgreens, Best Buy, etc.)
- Build and lead a network of independent sales reps and rep groups to drive new account acquisition and in-store sell-through
- Partner with marketing and operations teams to ensure successful retail launches, merchandising programs, and replenishment processes
- Own the retail sales P&L, including forecasting, pricing strategy, and promotional planning
- Conduct regular business reviews with key retailers to identify growth opportunities, improve performance, and strengthen partnerships
- Lead trade show and in-store event initiatives to increase brand visibility and sell-through
- Monitor competitive landscape, category trends, and pricing to inform sales strategy
- Collaborate with product and marketing teams to align the innovation pipeline with retail insights and customer needs
QUALIFICATIONS:
- At least 10+ years of experience in consumer product sales, with a focus on brick-and-mortar retail
- Proven success managing relationships with big-box and specialty retailers
- Established network of retail contacts and sales rep groups capable of opening new doors quickly
- Experience in eyewear, optical, accessories, or personal care categories preferred
- Strong negotiation, presentation, and analytical skills
- Entrepreneurial mindset with ability to thrive in a fast-paced, growing company
- Bachelor's degree in Business, Marketing, or related field (MBA preferred)
WHAT WE OFFER:
- Competitive base salary + performance bonus
- Stock option eligibility
- Health, dental, and vision benefits
- Collaborative, innovative, and mission-driven culture
- Opportunity to shape the retail strategy of a category-defining brand
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.
req25-00948
