Department: Marketing
Reports To: VP of Operations
Type: Full-Time, Exempt
Remote based in Houston or Dallas, TX
Role Overview:Crust Pizza Co. is one of Houston's fastest-growing pizza brands, known for handcrafted dough, crave-worthy flavors, and neighborhood hospitality. We are looking for a Senior Marketing Manager to help us scale to 50+ locations and beyond.
You Will: - Lead Franchise Development Marketing: build and manage digital campaigns that generate high-quality franchise leads.
- Activate local markets: plan and execute openings, events, partnerships, and community-based promotions.
- Manage Brand Fund: responsibly and collaboratively create, propose, execute marketing plans for the system. Focused on driving revenue and transaction counts.
- Launch & Optimize LTOs: Drive visibility and sales through creative storytelling, social campaigns, and on-brand visuals.
- Analyze performance: Use POS and digital analytics to measure ROI and inform marketing decisions.
- Strengthen Brand Consistency: Build scalable systems for multi-location marketing while supporting local franchisee success.
Qualifications (7–10+ Years Experience):- Franchise marketing expertise: proven record driving sales growth within a QSR or multi-unit environment.
- Analytical Approach: Proficient in Google analytics, data reporting, and campaign optimization.
- Creative Leadership: Strong visual sense and brand storytelling ability.
- Outcome Focused: Proactive and results driven.
- Channel Management: Experience managing $100k+ budgets across Meta, Google, radio, and other key channels.
- Operational Understanding: First-hand QSR or restaurant marketing experience strongly preferred.
- Digital Proficiency: social (IG/TikTok), SEO/SEM, and email marketing (e.g., Klaviyo).
- Leadership: Skilled at managing vendors, agencies, and cross-functional teams.
- Compliance Knowledge: Familiar with FDD marketing guidelines and brand fund management.
- Location: must live and work in the Greater Houston or Dallas area. No relocation.
Bonus Skills
- Passion for food, pizza, and community marketing.
- Experience with communications or PR.
- background and multi-unit operations.
Compensation: $75,000 - 80,000, plus bonus and benefits
Interview Process
- Initial Screening - A brief conversation to confirm role alignment and answer preliminary questions.
- Interview with Hiring Manager - A more in-depth conversation with the person you would report to.
- Interview with Fractional CMO
- Practical assignment - A short task designed to assess relevant skills.
- Interview with CEO
