About Us
NextFoods is the powerhouse behind two fast-growing wellness brands: Cheribundi and GoodBelly. We’re on a mission to make real, functional wellness accessible through products rooted in science and proven to work. With national retail reach (20,000+ stores), a large eCommerce footprint, and deep relationships with more than 500 collegiate and professional sports teams, we’re scaling fast and looking for bold talent to help lead the way. Headquartered in Boulder, CO, we’re small, scrappy, and focused on building brands that help people feel better from the inside out.
About The Brands
Cheribundi: A natural sports nutrition leader offering tart cherry juice clinically shown to improve recovery, sleep, and inflammation.
GoodBelly: A pioneer in probiotic-powered gut health, with daily options that support digestion, immunity, and balance.
About The Role
We’re looking for a driven, results-oriented Associate Sales Director to lead sales growth in the Conventional Channel across key national and regional grocery retailers. This role combines strategic account management with hands-on execution to expand distribution, optimize promotional plans, and deliver profitable growth. You’ll collaborate with marketing, operations, and finance teams. If you’re passionate about building relationships, driving results, and growing better-for-you brands, this role is for you.
What You’ll Do
Account Leadership
- Own and grow relationships with key conventional retail accounts and distributor partners.
- Lead new item presentations, line reviews, and promotional planning to drive distribution and velocity.
- Execute customerspecific business plans aligned with brand objectives and retailer strategies.
- Partner with broker networks and internal teams to ensure retail execution and compliance.
- Serve as the main contact for buyers and category managers.
Strategic Planning
- Develop annual and longterm sales plans for assigned accounts to achieve revenue and profit goals.
- Manage promotional calendars and trade investment to maximize ROI.
- Analyze category and consumer data (SPINS, IRI, Nielsen) to identify opportunities and optimize assortment.
- Collaborate with marketing and supply chain on product launches and inventory flow.
- Monitor competitive activity and market trends.
Execution and Results
- Achieve or exceed annual sales, distribution, and velocity targets.
- Track and report sales performance with insights and recommendations.
- Manage budgets, forecasts, and deduction reconciliations with finance.
- Ensure operational excellence through accurate forecasting and proactive communication.
- Represent the company at trade shows, customer meetings, and industry events.
Required Qualifications
- 5+ years of CPG sales experience (preferably betterforyou), including 2+ years managing conventional grocery accounts.
- Strong knowledge of the grocery retail landscape with proven account management success.
- Experience with syndicated data such as SPINS, IRI, or Nielsen and trade spend tools like Promomash or TPM.
- Experience managing broker and distributor relationships.
- Excellent communication and presentation skills.
- Highly organized, analytical, and collaborative.
- Proficient in Microsoft Office and CRM tools.
- Passion for wellness and building highgrowth brands.
Why Join Us
This role offers the opportunity to build brands that make a real impact on people’s health and wellness. You’ll join a fast-moving, collaborative team that values curiosity, courage, and accountability.
Compensation
$130,000 to $150,000 annually, plus bonus eligibility, health, dental, vision, STD, LTD, EAP, 401(k), and more.
