Marketing Specialist, Campaigns & Content (B2B)
Job Title: Marketing Specialist, Campaigns & Content - B2B
Location: United States (Remote, New York Area/Florida)
Department: Commercial Marketing
Reports to: Global Marketing Director
About Us:
Guinness World Records is the ultimate global authority on record-breaking achievements. Each year, thousands of brands and organizations team up with us to unlock the power of record-breaking—captivating audiences, sparking conversation, and driving engagement.
GWR for Business, our dedicated B2B division, helps clients dream big and break boundaries. We create bold marketing campaigns that put record-breaking attempts at the heart of authentic brand stories and unforgettable experiences.
Role Summary:
We’re seeking a Marketing Specialist to support multichannel marketing efforts across North America and Latin America for GWR For Business. This role will build and execute campaigns, assist in creating content, managing marketing assets, and optimizing digital customer experiences. You’ll collaborate with a global team to coordinate efforts, share best practices, and achieve unified business goals, working hands-on with tools like Salesforce and Marketing Cloud.
You’ll proactively support and coordinate communications for exciting campaigns in the US, working on content and thought leadership that highlight GWR for Business’s value and help drive growth.
This is an ideal opportunity for a detail-oriented, proactive marketer looking to grow in a global B2B environment.
Key Responsibilities
Campaign & Email Marketing
- Build and launch campaigns via Salesforce Marketing Cloud (journeys, lists, landing pages) - You will receive strategic & technical support from global team
- Support the execution and performance tracking for B2B marketing campaigns across digital, email, and social channels
- Assist in lead pre-qualification and tracking marketing qualified leads (MQLs)
Content & Digital Coordination
- Draft and publish content for newsletters, LinkedIn, and email campaigns
- Work with freelance writers to coordinate article creation and translation (EN/ES/PT)
- Upload and manage content on CMS platforms (e.g., Crownpeak)
Strategic Collaboration
- Support sales team by managing client assets, helping deliver branded content and creating sales materials in collaboration with product and design team
- Coordinate logistics and marketing materials for industry events (e.g., Marketing Brew, IAAPA)
- Help identify opportunities to promote GWR for Business in collaboration with US PR team
Digital Experience & Advertising
- Assist in executing paid digital outreach (LinkedIn, Meta, newsletter sponsorships)
- Conduct research to support advertising and content placement strategies
- Track and report on campaign performance and engagement metrics
Brand & Asset Management
- Contribute to GWR for Business storytelling for US/LATAM markets - product launches, partnerships, milestones, and executive visibility
- Maintain consistency of brand messaging across marketing assets
- Connect with clients to collect signed waivers and manage approvals
- Manage content and marketing assets in the internal asset bank
Qualifications
- 2–4+ years of experience in B2B marketing, ideally with campaign or content responsibilities
- Experience with marketing automation tools (Marketing Cloud preferred) and Salesforce
- Strong writing, editing, and project coordination skills
- Experience managing content calendars and executing multichannel campaigns
- Familiarity with brand and PR concepts in a B2B context
- Organized, collaborative, and eager to learn in a fast-paced environment
- Bilingual in Spanish or Portuguese is a plus
Why Work With Us?
At GWR, we like to do things a little differently—after all, we are the home of record-breaking! Here is just a snapshot of what makes working here unique:
- A Culture That’s Anything but Ordinary: We’re fun, values-driven, transparent, and all about collaboration. Expect a supportive environment where big ideas are always welcome.
- Flexibility is Key: Whether you thrive in an office or prefer the comfort of home, we’ve got you covered with flexible, hybrid work options—including WeWork Workplace memberships to suit every work style.
- Make an Impact: Be part of a collaborative, international team driving business impact. You’ll take ownership of key campaigns, contribute to powerful storytelling, and help grow our brand across multiple markets—this is your chance to make your mark.
- Plenty of Time to Recharge: Enjoy generous time off, including 22 PTO days, 14 company holidays, plus a floating holiday and a volunteer day to give back to your community.
- Perks You’ll Actually Use: 30% off GWR-branded merch—because who doesn’t need a world record hoodie or a water bowl for their officially amazing pet?
- Summer Fridays: We wrap up at 1:00 PM during the summer months so you can jump-start your weekend fun.
- Meet the Record Holders: From virtual meetups to in-person events, you’ll have regular chances to connect with colleagues and hear inspiring stories straight from record holders themselves.
- Americas Team Summit: Every year, we gather somewhere new and exciting— summits have taken us from Caribbean cruises to New Orleans to New York City.
- Unforgettable Team Bonding: Think museum tours, scavenger hunts, picnics in Central Park, comedy club nights, surf lessons, paint nights, and yes—you can count on some record-breaking activities too!
Want to explore more about what makes us special? Check out our Job Perks page!
