We are seeking an experienced and strategic Director of Marketing to lead our B2B marketing initiatives. This role is critical in driving lead generation, and nurturing client relationships. The ideal candidate will be a data-driven decision-maker with a deep understanding of B2B marketing strategies and trends.
Key Responsibilities:
- Develop and execute a comprehensive B2B marketing strategy aligned with business goals.
- Lead and inspire a high-performing marketing team to achieve measurable results.
- Identify market opportunities, customer insights, and emerging trends to guide strategic planning.
- Design and implement campaigns to drive lead generation and customer acquisition.
- Develop and optimize account-based marketing (ABM) strategies to target key accounts.
- Collaborate with sales teams to ensure effective lead nurturing and pipeline development.
- Oversee the creation of high-value B2B content, including whitepapers, case studies, webinars, and industry reports.
- Establish the company as a thought leader through speaking engagements, partnerships, and content distribution.
- Manage digital channels such as LinkedIn, email marketing, SEO, and PPC campaigns to reach B2B audiences.
- Use analytics tools to measure campaign performance, optimize ROI, and provide actionable insights.
- Strengthen brand identity and ensure consistency across all B2B marketing channels.
- Craft messaging that resonates with decision-makers, such as C-suite executives and procurement teams.
- Work closely with sales, product, and customer success teams to align marketing initiatives with revenue goals.
- Build and maintain relationships with key industry influencers, partners, and vendors.
- Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
- Evaluate and select marketing tools and platforms to enhance operational efficiency.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- 7+ years of experience in B2B marketing, with a proven track record of success in leadership roles.
- Expertise in demand generation, ABM, digital marketing, and content strategy for B2B audiences.
- Proficiency with CRM platforms (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Marketo), and analytics tools.
- Exceptional leadership, project management, and communication skills.
- Strong ability to balance strategic thinking with hands-on execution.
