Title: Marketing Communications Specialist
About MagellanTV:
MagellanTV is a rapidly expanding streaming service dedicated to delivering a diverse array of documentary content. With a mission to bring the world of knowledge and adventure right to your screen, we curate thousands of hours of premium documentary films and series covering science, history, nature, and more. Our platform is designed for the endlessly curious, offering an educational and entertaining streaming experience that takes you beyond the ordinary. Join our dynamic team and be a part of shaping the future of documentary streaming.
Position Summary:
MagellanTV is seeking a creative and data-driven Content Strategist to play a pivotal role in enhancing member engagement and increasing product adoption. The ideal candidate is a master storyteller with expertise in audience research, content creation, and multi-channel strategy. Excellent writing skills and experience with Hubspot are requirements. Reporting directly to the Marketing Director, you’ll collaborate with cross-functional teams to ensure our content resonates with audiences and strengthens MagellanTV’s position as the premier destination for documentary lovers.
Key Responsibilities:
- Manage HubSpot CRM and Retention Marketing Calendar: Ensure timely, targeted campaigns that align with product releases and promotions.
- Develop Automated User Journeys: Create highly targeted user journeys and write compelling, on-brand copy for email, push notifications, SMS, and retargeting efforts.
- Collaborate with Cross-Functional Teams: Use CRM platforms to build, deploy, and refine campaigns in close collaboration with designers, product managers, marketing specialists, and developers.
- Optimize Campaign Performance: Continuously enhance engagement and conversions through A/B testing and data-driven improvements.
- Provide data-driven insights: Support marketing team specialists, ensuring alignment with marketing leaders and strategic objectives.
- Research and Analyze Audiences: Through ongoing research and member analysis, identify user behavior that leads to tailored experiences and offers
- Plan and Execute Social Media Strategies: Develop and manage social media plans that complement retention marketing efforts, ensuring consistent and engaging messaging across all platforms.
- Continuing Education: Stay up-to-date with industry trends and best practices in content marketing and streaming user experience.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, Humanities, or a related field.
- 2-5 years of experience in content strategy, product marketing, or a similar role
- Expert-level knowledge of HubSpot
- Strong writing and editing skills with attention to detail
- Proven audience research skills and the ability to translate insights into effective content strategies.
- Proficiency in managing social media platforms and content calendars.
- Excellent communication and collaboration skills.
- Strong analytical skills with experience using data analysis to make informed decisions
- Ability to manage multiple projects and prioritize tasks effectively.
- Creative and strategic thinking ability to drive innovation in content creation and distribution.
Why Join MagellanTV?
MagellanTV is staffed by people passionate about growing professionally, delivering the best possible documentary streaming experience, and having work-life balance. We trust our employees and empower them to be their best. Be a part of a team that values innovation and collaboration.
Salary Range:
$65k - $90k, depending on experience.
Location:
In-Office/Hybrid preferred; Remote for the right candidate.
Interview Process:
- Initial interview with MagellanTV’s talent team.
- Skills-focused video interview with the Marketing Director.
- Final Interview with senior leadership.
Hiring Date Goal:
Expected start date is January 17th, 2025.
MagellanTV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you are passionate about content strategy and want to make a significant impact in a thriving company, we would love to hear from you.
Bonus point: In your application/cover letter, mention why storytelling is important for the future of marketing in your cover letter. (1-2 sentences)
