Owl Land Sales is a growing land investment business across Florida, and we are looking for someone who can own the marketing and lead generation side of the operation at a high level.

This role sits at the intersection of land investing, marketing strategy, and execution.

You will be responsible for understanding our inventory, identifying the right buyers and sellers, and building campaigns that generate real opportunities.

This is not a plug-and-play marketing role.
It requires someone who understands how land moves, how buyers think, and how to position a property so it gets attention and action.

What You Will Be Doing

You will take a property and determine:

Who the ideal buyer or seller is
What motivates them
How to position the opportunity

From there, you will create the marketing needed to generate interest and leads.

This includes:

Writing compelling hooks and messaging tailored to the audience
Designing marketing assets such as social media graphics, flyers, listings, and signage
Creating and launching campaigns across digital platforms
Managing lead flow, follow-up systems, and CRM organization

You will also:

Build and maintain automated systems for lead capture and follow-up
Track performance and optimize campaigns based on data
Use AI tools to enhance speed and quality of execution, including generating property visuals, maps, and supporting materials

What This Role Requires

This position requires a combination of industry knowledge, marketing ability, and technical skill.

Land and Real Estate Understanding

Clear understanding of land buyers and sellers
Ability to identify buyer profiles and motivations
Experience marketing or selling land or real estate

Marketing Strategy and Execution

Strong grasp of positioning, messaging, and storytelling
Ability to translate property features into compelling offers
Experience creating marketing campaigns that generate leads

Creative and Production Skills

Ability to write high-quality, conversion-focused copy
Strong design skills (Canva or similar tools are fine)
Experience creating a range of marketing assets including listings, social media content, and print materials

Technical and Systems Ability

Experience working in CRM systems and managing pipelines
Ability to build and manage automations and workflows
Strong data organization and tracking skills

AI and Data Utilization

Ability to use AI tools to support marketing and research
Ability to gather and interpret data to improve performance

Bilingual Communication

Native or near-native fluency in both English and Spanish
Strong written and verbal communication skills in both languages

What Will Set You Apart

Experience specifically in land investing or land sales
Ability to take initiative and operate independently
Strong problem-solving and critical thinking skills
Attention to detail, especially in written communication

Work Structure

Remote position
Flexible schedule with accountability for results
Direct collaboration with ownership

How to Apply

Along with your resume, please submit :

A short video introduction (2–3 minutes)
An example of a marketing campaign or project you created
A brief explanation of how you would market a piece of vacant land to attract buyers

Job Type: Part-time

Pay: $200.00 - $250.00 per hour

Work Location: Remote

Owl Land Sales

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